7 Best Explainer Video Software For Windows and Mac

Explainer videos are short videos that explain a service, product, or concept. They can be animated, live-action, or whiteboard-style.

Done well, they get the message across fast and shape the buying decisions of prospective customers.

Now to the tools. Below is a list of the best explainer video software available online.

The list was curated based on:

  • Product features
  • Pricing
  • Reviews and ratings on G2, Crozdesk, and Capterra
  • Quality of explainer video templates

Here are the top 7 explainer video software available online.

7 Best Explainer Video Software

  1. Vmaker
  2. Powtoon
  3. Visme
  4. Vyond
  5. Renderforest
  6. Biteable
  7. Raw Shorts

1. Vmaker

Best Explainer Video Software: Vmaker

Vmaker is a screen recorder and video creation platform with 100+ customisable explainer video templates that work across industries. It pairs the templates with built-in screen recording, so digital product teams can capture the actual product flow and drop it straight into their explainer.

Vmaker also handles voice-overs through AI-powered text-to-speech, turning your written video script into natural-sounding narration in 100+ languages.

For visuals, you get a stock library of millions of photos and videos to layer into your animated explainer videos.

Pros

Best Explainer Video Software

Cons

Ratings & Reviews

  • G2 Rating: 4.6
  • Capterra Rating: 4.1

Pricing

Three subscription plans, available monthly or yearly:

  • Lite: $0
  • Starter: $7/month or $84/year
  • Team: $10/month or $120/year

Here is a sample animated explainer video that combines animations, characters, screen recordings, and voice-overs, all built with Vmaker.

2. Powtoon

Powtoon

Powtoon is a cloud-based explainer video maker built for animations and presentations. It works for explainer, educational, marketing, and sales videos.

The template library covers five core styles: whiteboard, modern, real, cartoon, and infographic.

Pros

  • Decent built-in editor
  • Branding features
  • Built-in screen recorder

Cons

  • Limited audio editing options

Reviews

  • G2 Rating: 4.4
  • Capterra Rating: 4.5
  • Crozdesk Score: 90/100

Pricing

Powtoon offers monthly and yearly plans.

  • Pro: $19/month or $228/year
  • Pro Plus: $33/month or $396/year
  • Agency: $99/month or $1,188/year

3. Visme

Visme

Visme is a visual content platform that doubles as an animation explainer video tool. It comes with animation effects, backgrounds, and visual elements, and also handles social graphics, design documents, data visualisations, and infographics.

Pros

  • Wide library of customisable explainer video templates
  • Third-party integrations and collaboration tools

Cons

  • Not built for process flow charts

Reviews

  • G2 Rating: 4.5
  • Capterra Rating: 4.5

Pricing

Visme has a free plan plus paid plans:

  • Free: $0
  • Standard: $29/month (billed annually)
  • Business: $59/user/month (billed annually)

4. Vyond

Vyond

Vyond is one of the leading animation video platforms for online video creation. Founded in 2007 as GoAnimate, it is widely used by SMBs, entrepreneurs, and large organisations.

Pros

  • Phone support
  • Multi-channel distribution
  • Wide library of pre-made customisable templates

Cons

  • More expensive than most explainer video tools

Reviews

  • G2 Rating: 4.5
  • Capterra Rating: 4.7
  • Crozdesk Score: 90/100

Pricing

Three plans:

  • Essential: $49/user/month
  • Premium: $89/user/month
  • Professional: $159/user/month

5. Renderforest

Renderforest

Renderforest is an all-in-one branding platform with online tools for videos, graphic designs, mockups, logos, and websites.

Pros

  • AI-powered 3D animation explainer video style packs
  • Budget-friendly
  • Built-in video editor and voice-over tool

Cons

  • You cannot switch style packs while keeping existing content
  • Limited library of characters and icons

Reviews

  • G2 Rating: 4.6
  • Capterra Rating: 4.1

Pricing

Free plan plus four paid plans:

  • Lite: $6.99/month (billed annually)
  • Amateur: $9.99/month (billed annually)
  • Pro: $19.99/month (billed annually)
  • Agency: $49.99/month (billed annually)

6. Biteable

Biteable

Biteable is an online explainer video maker for entrepreneurs, marketers, HR teams, and SMBs. It works well for product commercials, presentations, Facebook and Instagram ads, and cartoons. The template library covers solid animated explainer styles.

Pros

  • Budget-friendly
  • Shutterstock integration for stock assets
  • 14-day free trial

Cons

  • Limited editing options
  • Not ideal for building videos from scratch

Reviews

  • G2 Rating: 4.3
  • Capterra Rating: 4.3

Pricing

14-day free trial plus two paid plans:

  • Pro: $49/month (billed annually)
  • Teams: $249/month (billed annually)

7. Raw Shorts

Raw Shorts

Raw Shorts is an AI-powered explainer video creator. Upload your video script and the tool scans its media library to add relevant assets and voice-overs to the video automatically.

Templates come in three sizes: vertical, horizontal, and square.

Pros

  • AI-powered text-to-video conversion. Useful for content creators who want to turn blog posts into videos quickly.

Cons

  • Animated elements are not customisable in colour or motion

Reviews

  • Capterra Rating: 2.9

Pricing

Free starter trial plus two paid plans:

  • Essential: $49/month
  • Business: $89/month

Here is a comparison chart covering the key features of all 7 tools.

Explainer video software comparison chart

That covers the 7 best explainer video software options. Pick the one that fits your workflow and budget, and start building.

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