11 Reasons Why Video Communication is Crucial For Your Business

By now, it's clear that the future of remote work is highly dependent on video communication

Irrespective of whether you're choosing to communicate via video calls or one-on-one asynchronous videos, one thing is absolutely clear - Videos are here to stay.

By 2027, the video collaboration market is expected to reach $11.56 billion

The COVID-19 pandemic has somehow contributed to this change. It’s pushed all business owners, organizations and event hosts to adopt a completely remote communication model that focuses on videos.

That's why today, a lot of companies are looking forward to investing in new video communication tools to ensure their workforce communicates and collaborates effortlessly. 

In this post, we present to you a list of 11 compelling reasons why video communication plays a vital role in the future of work.  

1. Promotes remote work collaboration

The growth of video communication is not going to end post the pandemic. Even after things normalize, companies will rely on video communication methods to communicate and collaborate internally across teams. That's because, every passing day, more and more companies are switching to the remote working model. All these organizations will definitely rely on video communication tools to improve engagement and interaction within teams

2. Improves internal communication

It's believed that humans process visual information more accurately than audio or text. While using videos for communication, we can easily share our screens and explain things we'd like to convey without any hassle. 

3. Saves time and money

We all know that online meetings and webinars are a great alternative for offline seminars and workshops. Video communication tools not only help us communicate with our teams internally, but also help us connect with our target audience via online webinars and workshops. This saves people a lot of time and money spent on travel.

4. Makes it easier to address problems

Video communication reduces confusion. Compared to emails, people find it easier to work through an issue with the help of a video call or recording. While people connect via videos, they'd be able to share their screen, help their team members with the problems they face and get things sorted quickly. It's also believed that video communication helps in reducing the time taken by people to complete projects or tasks. 

5. Helps organizations access a diverse pool of global talent

A large number of companies have decided to continue remote work post the pandemic. Since it's easier to communicate internally across teams using videos, companies no longer hesitate to hire global talent. This gives them the opportunity to interview a diverse pool of talent, and hire the best fit irrespective of the geographical location. 

6. Increases productivity and efficiency

Be it asynchronous video recordings or synchronous online meetings, people use videos to communicate, collaborate and get their issues sorted quickly. Additionally, when they use an asynchronous video communication tool that helps them take screen recordings, things become much more easier. 

7. Strengthens relationships across teams

Video communication makes it easier for people to sustain internal communication within teams. It establishes a strong bond and helps employees work unanimously towards the same goal.

On the other hand, businesses are also trying to build healthy relationships with their customers using videos. By connecting via video calls and asynchronous video recordings, business owners are able to show that they care for their customers.

8. Provides the flexibility to choose between synchronous & asynchronous methods of communication

While using videos, you have the flexibility to choose between two communication methods. If you prefer interacting in real-time, you can choose synchronous video communication methods (For eg, video conferencing). 

But, if you prefer to interact in a more relaxed way, you can choose an asynchronous communication method. Try sending a video recording providing a feedback or review instead of connecting via online meetings. An important advantage of asynchronous communication is that it allows people to rewatch the recordings any number of times. 

9. Streamlines workflow and business processes

By now, we all understand how important video communication is to businesses and individuals. It makes it easier to collaborate amongst teams and helps in streamlining complex processes. However, it's also important to choose the right video communication software that provides a wide variety of collaboration tools. Some of the basic features you need to look for are screen recording features, built-in editing features, etc. 

If your video conferencing app doesn't come with these features, you can use an external screen recording tool and video editing tool like Vmaker. Choosing the best tool will help you streamline your business processes to a greater extent. So, make sure you pick the right one!

10. Helps brands provide personalized video support to customers

People have started to get accustomed to receiving and tracking order deliveries using videos. Hence, support teams have started to use video communication to send personalized video replies to support tickets or emails. They also use short video messages and screen recordings to answer customers’ commonly asked questions. 

11. Helps reach out to people who missed the meeting with a recording

When we attend online meetings from video conferencing platforms that allow video recording, we can pass the call recording to people who missed it. This helps them get a hold of all the important points discussed during the meeting. 

While some video conferencing platforms like Zoom and Microsoft Teams have recording features available, a few video conferencing platforms like Google Meet don't come with an in-built recording feature. In those cases, people can use a screen recording software to record online meetings. But, before you start recording, make sure you inform all the participants about the recording, as it’s illegal to record calls without the consent of the participants.

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