5 Content Creation and Management Tools to Create Awesome Video Content

The world of content marketing is diverse. It no longer relies on written content alone. Other content formats have gained equal popularity, and one such format that is growing in significance with each passing year is video content. According to Wyzowl, 86% of businesses used video marketing in 2021 and this number has seen steady growth over the past 5 years. Be it on social media or paid advertising, video content is faring consistently well.

But why is video becoming such an important tool for content marketers? It is probably because video content is found to give one of the best ROIs among various content types. In the same State of Video Marketing report by Wyzowl, 87% of video marketers said that they received good ROI from their video marketing efforts in 2021. Another report from 2020 says that 93% of brands got a new customer from publishing video content on social media.

Why is video content important to your business?

Apart from the great ROI, video content offers several other benefits for businesses. some of the most common reasons why video content marketing is so important to businesses are listed below.

Videos help explain your product

Video content can help your customers understand your product better. Though you can very well explain what your product offers through a blog post or how-to article too, video helps them visualize that same information. But videos help buyers gain more confidence in their purchase decisions. In fact, Google research shows that 55% of buyers watch an online video about a product even when shopping in-store.

Also, studies show that viewers can retain 95% of what they see in a video compared to only 10% of what they read in text. So buyers will be able to remember features and instructions for longer with video content.

Videos help build trust

One of the biggest perks of creating and sharing video content is building trust with your audience. User-generated video content, for instance, helps buyers see proof of a product's performance first-hand. Behind-the-scenes videos show them how a brand works to bring them the products they are buying. Videos featuring a business's top executives, like the CEO or CTO, can instill more trust among viewers by increasing the brand's accountability.

Google favors video content

Video content is also great for SEO. People are demanding more videos today and Google is trying to cater to its users by prioritizing video content. According to Forrester, video content is about 50 times more likely to appear on the first page of search results compared to any text page for the same keywords.

Video increases your reach to mobile users

Video content is found to be increasingly popular among mobile users. The number of mobile phone video viewers has been constantly increasing over the past few years and as of 2021, there are 2.33 billion viewers worldwide.

Video content is engaging

Audiences love video content. Videos are found to be far more engaging than text-based content. For instance, Twitter Business reveals that tweets with videos can derive 10 times more engagement than those without videos. LinkedIn posts with videos are 20 times more likely to be shared. Instagram video posts generate 150 comments on average, higher than both images and carousels.

With all of these and more advantages that marketers get from video content, creating high-quality videos has become just as important as good copywriting for your website.

But to create video content that gives you the desired ROI, you need the right toolkit. Video marketing tools, an SEO tool like Semrush that can help improve your video content's visibility, an infographic tool like Canva, or Picmaker, and a content management platform are a few things that every content marketer needs to invest in today.

To make your job easier, here are some of the best content creation and management tools that you need to create awesome videos for your content marketing campaigns.

1. Vmaker Screen recording and video editing software

For most SaaS businesses or app developers, the easiest and simplest way to create product videos is through screen capture. Vmaker is the perfect tool for this. Vmaker is a screen recorder that lets you record your screen with webcam overlay and audio to create engaging videos. The tool lets you create product videos by recording a complete product walkthrough for your customers. You can also create personalized instructional videos by overlaying your screen recording with your webcam recording.

Apart from this, Vmaker helps you create video tutorials, how-to videos, training videos, video content for emails, sales enablement videos, and more. The platform does not have a storage limit, so you can record and store unlimited videos. It also allows for easy collaboration with your team. You can organize your videos in folders and provide customized access to team members, giving you complete control over which content they can see.

Vmaker also gives editing options, from trimming, cropping, resizing to adding external audio and transitioning between scenes. Editing your recorded vies is a breeze on this platform. You can also style your screen recordings and webcam recording to make them more engaging. Features like screen annotations that let you draw on-screen and mouse emphasis that tracks your mouse cursor, help draw attention to the important points. You also get access to customized backgrounds and filters for your webcam view.

Vmaker also gives you automation capabilities. You can schedule the tool to automatically record your screen even if you are not around.

Vmaker has a free plan for individual users with some limited and a few unlimited features. The paid plans start at $7 per month. The Team plan for bigger teams is priced at $10 per month.

2. Narrato Workspace - Content creation and workflow management software

Good video content requires more than just video production. It involves planning, idea generation, creating a solid script, delegating tasks, and more. For all of this, a content project management platform can be a big help. This is where Narrato can help. Narrato is a content creation and workflow management platform that lets you create quality content and manage your content creation workflow end to end, bringing all your team on a single platform.

The powerful editor on the platform is perfect for creating flawless scripts for your videos. It offers grammar suggestions and recommends improvements in the content to make it more engaging. The editor is also equipped with an AI writing assistant that can complete sentences for you based on your inputs, making the process of creating a script a lot faster.

Managing your content projects and tasks, assigning them to team members on Narrato is also very convenient. The Templates feature on the platform lets you create customized templates for your video content task.

There is also a guidelines repository where you can save all your style guides and apply them to tasks when needed.

The best part - presently, you can create a free account and have access to the software for 6 months at no cost.

3. Breadnbeyond -Animated video production platform

Animated videos are the next big thing in content marketing. They are entertaining, engaging and a lot easier to create if you have the right tools. Breadnbeyond is a video creation platform that gives you high-quality animated videos tailored to your needs. The Breadnbeyond team helps you create animated app demo videos, product demo videos, customer service videos, employee onboarding videos, teaser videos, video ads, and more.

The team communicates with you to learn about and understand your requirements. They then brainstorm to create ideas for your customized animations. They do the necessary market research and create narrations that can connect with your audience. The end result is a captivating animated video that increases your reach.

The best thing about Breadnbeyond is that they value the client's involvement throughout the process. So you will be a part of the entire video creation process giving valuable inputs wherever necessary.

You can book a free consultation on their website to discuss the pricing and other details.

4. Promolta - YouTube video promotion platform

Creating great video content is only the beginning. Your efforts will only bring results if your videos reach the right audience. That is where a video promotion tool like Promolta can help. Promolta helps you promote your YouTube videos to millions of viewers in a few simple steps. All you need to do is sign up on the platform and search for your videos on YouTube. you need to choose your budget and define your target audience. Promolta then distributes your video through their trusted network of publishers which includes blogs, websites, social networks, and apps.

You can watch a preview of how your video will appear on different platforms like blogs/ websites, social media, and mobile devices, on Promolta's website.

5. Splasheo - Video editing platform

Editing your videos to make them fit for different social media platforms can be a pain for many content creators. You may not have enough time for it or maybe you just think a professional could do a better job for your brand videos. Splasheo makes editing your social media videos easy. You can simply send in your raw videos and get the polished finished product delivered, ready to be uploaded on your social media accounts.

Splasheo is a video editing platform that delivers your edited videos for social media within just 24 hours. All you need to do is upload your raw video on the platform using their cloud integrations, like Dropbox, Google Drive, OneDrive, and Box, or upload directly from your device. Then choose what you want, starting from aspect ratio to text layouts, branding, subtitles, progress bars, compelling CTAs, and more. The platform also suggests the recommended aspect ratios for different social media channels.

Finally submit your order and the team at Splasheo work on your video to deliver the finished, edited video within a day.

Splasheo also offers repurposing services. They help you convert your long-form video or audio content, like webinars, podcasts, training sessions, or live recordings, that you would want to convert into shorter snippets for social media, into bite-sized social-media-ready clips.

The pricing starts last $99 per month for 4 credits per month. For more credits, there are higher plans that you can opt for.

Summing up

Video marketing is ruling content marketing trends in the foreseeable future. So businesses that can nail video content early on are sure to have a competitive advantage. Using the right tools and aides, creating awesome video content should not be too difficult. Just make sure you choose right and do not leave any gaps in your process. There is a tool for everything, right from conceptualization to scriptwriting to production. Use them well and success will certainly follow.