5 Most Effective Tips to Make Presentation Video Stand Out

This is a guest post submitted by Harikrishna Kundariya of eSparkBiz Technologies.

Which works better? A teacher standing in front of you dictating the lesson, or a teacher working on a board, showing live examples through graphs and images while narrating each point?

The second one wins. You observe the actions and understand the concept more easily.

The same principle works for video presentations: connecting the audience to the visuals.

Viewers retain far more of a message through video than through text alone. That is the effect of video, and it is why so much of the market uses video for presentations and brand promotion.

But how do you make an effective video presentation?

Here are the 5 most effective tips to create a video presentation that is unique and successful, plus the practical points to implement each tip.

Before moving to the tips, clarify three basic points to yourself:

1. Whom are you presenting to?
2. What are you saying?
3. How are you delivering it?

Three types of video presentations

• Informative

Informative presentation videos present knowledge and instructions that are valuable for research and awareness. They are mostly in slide and text format.

For instance, an architect who wants to build a mall will collect and present a video with complete information about the land, area, estimated materials, and construction budget in front of investors. That data is formed while planning the project outline.

• Demonstrative

Demonstrative presentations show viewers how a product works. You can practically walk through the steps to operate the product through demos or trials.

For instance, when a company launches a new application or tool, a short demo helps people understand its features and how it works. As a result, it becomes easy for viewers to install the app and start using it.

• Persuasive

Persuasive presentations are a call to action. They are clear, convincing videos that connect with viewers both emotionally and rationally.

For instance, think of a McDonald's advertisement board outside the shop. The fall of the fries and the close-up of the burger leave you hungry, and an exclusive combo deal makes you stop by. Persuasive presentations target the right viewers and convert them toward the product.

These are the three main types of video presentation. Each leaves a distinct impression in the viewer's mind.

You can create a video presentation in two main ways: present yourself in front of a screen and explain through graphics and animations, or shoot live video to give a real example of what you want to say. Both approaches work depending on the requirement.

Now let's move to the tips that make a presentation video stand out from the crowd.

1. Use audio narration

Even if you are not on camera, use your voice to explain your points. An engaging voice delivers the message more effectively to viewers.

It may sound obvious, but a vital factor in any video presentation is audio quality. To sound precise, be deliberate with the tone and pace of your speech. Done well, the audio strengthens the entire presentation.

• Use quality equipment to record the audio.

• Avoid background noise.

While recording the speech, choose a quiet place. Cracking and crashing background sounds will undermine the presentation in front of an audience.

When you finish recording, check how it sounds before publishing. And deliver your words with confidence.

2. Be a good storyteller

You are delivering your ideas to grab the audience's attention and convert them toward what you offer. Hammering the concept at them will not work.

Stories bridge the emotional gap between the speaker and the viewer. They connect the audience directly to your point. Use a human, relatable story that the audience can connect with on a personal level.

• Use standout examples.

For instance, if you are creating a presentation for an online course, show the struggle that every beginner goes through. This connects with the specific audience facing that difficulty and makes them more likely to convert to your course.

You can also use familiar phrases and idioms to give your presentation a distinct character.

3. Use light, appropriate music

What happens if the slides play and the audio narrates in total silence otherwise? Viewers feel like they are sitting through a dry lecture, and they get bored.

Music helps avoid that. It relaxes the mind and holds attention. Used well in a presentation, it keeps the audience engaged.

• Use the right music at the right time.

There are two broad types of music to use in a presentation. Up-tempo music grabs attention instantly at the right moments. Slower music relaxes the brain and gives the viewer time to absorb the content. Used at the right points, music helps the message sink into the viewer's long-term memory.

4. Be precise and keep it short

A presentation is your pitch to hook the audience to your content.

Any presentation video that runs longer than 3 minutes risks a significant drop in viewer experience.

For an ideal presentation video, thirty to sixty seconds is often enough. Think of a talent show: no matter how well the artist performs, the judges form their opinion in the first 30 seconds. Be short and precise with your words.

• Use bold opening statements.

Bold opening statements grab the audience's attention. A powerful statement presented in the right format makes an immediate impact.

• Use proper graphics and animations.

High-quality graphics and animations add value to the presentation. They give viewers a clear, immediate insight into the point you are making.

5. Deliver a meaningful note in your final words

Even a great movie loses its rating if the ending falls flat, and the same is true for a presentation. Make the audience understand why they should believe you.

The final note is your last chance to convert the audience. Make it punchy enough to land directly in their mind.

• End with a call to action.

By the end of the presentation, prompt your audience to act. Ask them to visit your website, share an opinion on your work, or take a specific next step.

• Use a brand slogan or tagline.

Brand slogans are the shortest way to describe what your business offers. For instance, Disneyland's "The happiest place on Earth" or McDonald's "I'm lovin' it".

These are the most useful tips to make a creative presentation video that stands out. If you do not yet have a slogan for your brand, create one through brainstorming with your team.

If you want a step-by-step walkthrough, watch How to Make Presentation Videos with Webcam Overlay and Voice.

Create an effective video presentation now

PowerPoint remains one of the most widely used tools for presentations. Many teams still build their decks there before turning them into video. Vmaker is one of the simplest presentation video makers for turning a PowerPoint deck into a polished presentation video, and it is free to get started.

Record your deck and webcam together with the Vmaker screen recorder, then polish it with the AI video editor and add subtitles in 35+ languages for a global audience. Free plan, unlimited recordings, no watermark.

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