How to give clear video feedback and what are its benefits?

Have you wondered why feedback is called “feedback” and not something else like talk back, or write back? There is a reason behind this. According to Merriam-Webster, Feedback has a technical origin. In 1919, Feedback was defined “as a return to the input of a machine, system or a process.”

In the modern day, feedback is used for more general purposes, meaning returning “information” to a task or an action. Feedback is not about talking or writing back, but more about what details you’re sharing with the other person in the communication. What information are you feeding back to the input shared by someone else.

Giving feedback is common at workplaces, educational institutions and among friends too. Getting feedback is reassuring that your actions have been noticed, or your performance has been evaluated. Personal meetings and emails are the popularly well-known techniques for sharing feedback, but with the rise of remote working and online education, video feedback is going to be more popular.

What is video feedback?

Video feedback is about sitting in front of a camera, webcam or a screen recorder, and recording your comments. As compared to verbal feedback and feedback shared by email, video feedback has more visual elements which act as a great accessory. Visual learning is more effective and easier to retain information. Whether you’re a teacher or a manager, investing in giving video feedback is a great way of building a relationship with your students and subordinates. By giving video feedback, you exhibit a serious and concerning demeanor towards their growth, which will be highly appreciated.

How to give clear video feedback?

Deciding to give video feedback is a bold move and deserves applause. But, that’s just the beginning. If your video recording is sloppy and goes for too long, you're going to give your student or subordinate an awful experience.

Here are a few quick tips that will help you plan your video feedback that’s useful and full of value

Outline your feedback

Yeah, this is not written feedback, but do not let that skip you from outlining the points you want to include in your feedback. Outlining helps you to think clearly about what you want to tell the person receiving feedback. Your outlining can be simple, like writing down points only. Or, you can write a script and read it while recording your feedback on video. Whatever works for you, do that. But, don’t avoid making an outline

Stay calm

Your video feedback is not a video audition for the next Quentin Tarantino action flick. Stay calm. Your students are not going to judge your flow or how good you’re with facial expressions. They are more interested in your thoughts & comments on their assignments. An effective way of keeping calm before recording is creating a space for yourself before recording the video. Keep your mobile phone away or turn it on silent mode, revise your outline and keep a glass of water so that you don’t feel anxious

Have a practice run

When you’re ready, start practicing. This time, try making phrases from the points in the outline. Write them or make a mental note - whatever works for you. Once you have a good chunk of details, sit in front of the camera and try recording it. Analyze how it made you feel. If you’re feeling too self-conscious, take a break and try again. Set a timer to keep track of the recording time, because you don’t want your subordinates to skim through the video to save time

Share references

To make your feedback more concrete, share references in the review. It can be images, videos or posts that can help your students to get better at their assignments. This is one of the biggest advantages of video feedback; you can share so many references as visual aids to support the growth of other individuals. This is especially true with a screen recorder, where you can record your screen along with webcam. You can show what resources you’re referring to and highlight the places with annotations 

Summarize the content

Even if you try your best, your video can get a bit longer. There is no harm in that as long as you’re keeping the details in the video relevant. But, to help your subordinate remember all the points, summarize your thoughts at the end. It gets even better if you do it chronologically, so that it gets imprinted as steps in their mind. Your summary should not be too long, else there is no point in making a summary. Try to keep it under two minutes for the best results

What are the benefits of giving video feedback?

We did cover a few advantages of using video feedback at the beginning. But, here’s a detailed section to highlight its importance further


Videos make feedback more personal when compared to emails and voice recordings. Face-to-face interaction is still the best way of having a heartfelt feedback session, but in a remote working set-up, video feedback is the best. In video feedback, the person who is getting reviewed can still see your face, and if it’s an online video meeting, they can also ask you questions upfront. In written feedback, words can be misinterpreted and asking questions is not that convenient either.

More Clarity

Videos are easy for learning new stuff. Whether you’re buying a new product or taking an online course. The reason: more clarity. The same applies to video feedback too. By recording yourself, using references and examples, you’re making it ample clear to the other person about their weak areas and how they can improve them. Clear feedback encourages instant action and quick improvement. 

Play, pause, replay

One of the best things about giving video feedback is granting more control to the other person. Once a video has been recorded and sent to them, they can view it as many times as they need. They can pause the video, rewind or forward it, giving themselves more time to understand the review in-depth

Keeping a track 

How easy is it to keep track of individual quarterly feedback emails sent to your ten subordinates? Difficult? No, think of a bigger term - mind-numbing. The biggest problem with written feedback is keeping track of how a candidate is making progress. Email inboxes are cluttered with emails, and before you say you can maintain different folders, try thinking about the long term. How laborious it will be to go back and read all the ten feedback emails that you sent to your team-mates last year. If finding out the emails won’t take time, reading them surely will. With videos, you have to do the easier task of watching. Also, you can upload them on your drive folders or local device and maintain a video library for future reference.


Talking is less time-consuming than typing. Moreover, if you like giving detailed feedback, video should be your first choice. It’s efficient for you and your students too. You can describe numerous points in 5 minutes, which will take exactly the same time for them to watch the video till the end. There is no time or learning gap here.

Start recording your feedback

So that was a quick overview of why you should be giving video feedback and how you can be good at it. 

To reiterate, video feedback is an excellent way to keep the feedback process personal and visceral. If you have no training in it, firstly, you don’t have any, but feel a bit jittery about it, then try our tips to keep yourself calm in front of the camera. Take more time if you’re still feeling a bit nervous. Keep your outline ready and keep practicing till the time you feel confident enough. Other than being personal, video feedback also adds more clarity, is more efficient, and it is  easy to keep track of someone’s performance progress. 

As a final piece of advice, use a screen recorder like Vmaker to keep the process simple. Record your face and audio to share your feedback, and record your screen to highlight areas and show references. To learn more about Vmaker, head over to the features page.