5 Reasons Why Marketers Should Focus on Short Videos
In the contemporary world of digital marketing, it is an undeniable fact that short videos are rapidly becoming a massive trend all across the globe. Businesses are realizing the actual potential of video marketing. That is the reason, they are ready to spend huge amounts of money in exchange for healthy returns on investments.
In fact, as per Statista, spending on the video marketing segment by marketers is projected to reach $183.40 Billion by the end of 2022. In addition, the spending is expected to grow at a CAGR of 12.63%, enhancing the spending amount to $295.10 Billion by 2026. Moreover, the latest statistics by Wyzowl show that 86% of marketers are using video as a social media marketing tool.
To continue, looking at the statistics, it is pretty evident that an effective video marketing strategy will become a necessity for future marketing in no time. That being the case, it is really essential for you and your business to learn about the importance and reasons for focusing on short videos in the modern digital world.
Having said that, this blog will effectively highlight the key reasons why you should focus on short videos for enhancing the growth of your business.
Five Exceptional Reasons to Invest in Short Videos
1. People’s short attention spans
The latest study from Microsoft found that the attention span of humans just reduced to 8 seconds from 12 seconds. This implies that after 8 seconds humans are more likely to lose concentration from the content they are watching or reading. Hence, as a marketer, you only have 8 seconds to hook your target audience and encourage them to go through your whole piece of content.
Moreover, you might agree with the fact that with this short span, it is difficult to engage the audience through text. That being the case, short videos are the best solution for you in order to engage your target audience. It is time you embrace change management as a marketer and make way for short videos.
To elaborate, short videos will assist you in delivering your message to the right target audience in the shortest time possible. Hence, it is always advisable to keep your content precise and relevant which will assist in hooking your audience to the end in order to successfully execute your video marketing strategy.
Along with this, you should always try to showcase your prodigy or brand in the same attention span of 8 seconds. The reason behind the same is that your target audience can decide to skip your videos after 8 seconds.
Even if that is the case, they should have at least interacted with your brand once. This will assist you in enhancing the retention power of your audience towards your brand. Furthermore, it will assist in boosting your brand awareness and online presence through short videos.
2. Low time investment for production
You might also agree with the fact that when you are in a business your every second should count for something productive. In such scenarios, you often look for some effective time-saving strategies that assist you in giving healthy returns.
That being the case, short videos can be a good friend in need that can assist you in saving time and other resources as well. It is not essential that you need huge equipment. All you need in creating an engaging video is a good idea, a mobile phone with a camera, an editing tool, and some of your precious time. This will assist in creating a good video that can boost your presence on all social media platforms.
Some social media platforms allow you to edit videos while uploading them. On the other hand, there are other additional editing tools such as Vmaker, Premiere Pro, and Movavi that can assist you in editing videos in your post-production phase. These software and apps will assist you in editing your short videos in a quick and efficient manner which will assist you in saving time and cost as well.
3. People’s preference for quality over quantity
In a world of so much information and so many ways of getting information, people often crave high-quality content. Hence, in order to fulfill the needs of high-quality content of the target audience, it is necessary for you to focus on high-quality video.
Moreover, it is also essential to note that two dimensions of quality are essential when producing short videos. These aspects include quality in terms of content and the quality in terms of the resolution of the video. The detailed elaboration of both is given below
- Quality of content - As discussed above, the attention span of a human is as short as that of a goldfish. In such scenarios, it is really essential for you to focus on producing high-quality content that is relevant, unique, informative, and engaging for your target audience.
- Quality of video resolution - As per the survey, 25% of the consumers have skipped videos due to poor quality. In addition, to the same survey, 85% of the consumers expect a high-quality such as in television experience for every video they see on the internet. Hence, it is always advisable to keep the quality of your short video high till HD. This will assist in enhancing the engagement of your short video.
Furthermore, high-quality content will get higher engagement on social media platforms. To elaborate, if people like the quality of your content and video, they are more likely to share it with their friends, family, and other social groups. This will assist in boosting your social media presence in a short time which will assist in generating leads.
4. Alignment with multiple social media platforms
We all are very familiar with the wide popularity of Reels on Instagram, Shorts on Youtube, TikTok Videos, and Snapchat. This immense popularity has contributed to higher engagement on every social media platform. To substantiate, let’s have look at some of the statistics
- As per statistics, Instagram Reels have been able to achieve 22% higher engagement than regular engagements received from standard Instagram posts or Stories.
- YouTube Shorts which are short videos up to 1-minute duration receive 15 billion daily views.
- 500 Million people on Facebook watch videos every day.
These statistics prove that short videos have good alignment with social media platforms. Hence, it is a good time to start working on short videos on social media platforms to avail of maximum benefits.
5. Best suitable for on-the-go customers
Last but not least we can all agree on the fact that people are getting busier day by day. They are no longer in the habit of sitting on a chair, opening a newspaper or magazine and reading about new products and services launched in the market. They want everything quicker and better.
In such scenarios, in order to deliver the message in the most impactful way in the shortest time possible, short videos can effectively come in handy. For instance, how many times has it happened to you that you got emotional while watching an advertisement or video? Those 30 seconds, if used effectively, can trigger your target audience’s emotions and encourage them to move ahead on their purchase journey.
This highlights another reason why marketers should start investing in short videos. It can assist in keeping your on-the-go customers engaged while they are running from one place to another in their daily life.
Probing further, after understanding the key benefits of short videos, the next section will shed light on a few foolproof tips that can be used by you to make engaging videos for your target audience.
Fool-Proof Tips For Short Videos on Different Platforms
1. Add Subtitles
According to statistics, 92% of viewers watch videos with the audio off and almost 50% rely on captions. This stat highlights our first actionable tip that can be useful for making your videos more engaging.
You can add subtitles to your short videos to make it easier for people to understand even if they are watching with the sound off. This will assist in strategically communicating your message effectively to your target audience.
Moreover, you can add subtitles during the post-production phase of the video. Along with this, now social media platforms such as Instagram have added the option of auto-generating captions based on your voiceover added in a video.
Furthermore, Instagram has made this option of captions available in a total of 16 languages. This can assist you in adding captions to your videos easily even if you do not know how to add subtitles in the post-production phase of your video.
3. Add Emotional Touch
It is no hidden fact that emotional touch is the backbone of viral videos on Facebook. Hence, to create engaging short videos on Facebook, you can add various elements of different emotions to engage your target audience. Your short videos can include various emotions such as
These emotional triggers can assist in enhancing the engagement rate of your short videos and will encourage users to share and comment on your videos. This will assist in boosting your reach and engagement on Facebook and other social platforms as well.
3. Transform For Every Platform
Every platform has a different algorithm of engagement. Hence, it is always advisable to understand the algorithm and then create different videos for multiple platforms. This will assist in attracting a maximum number of your target audience.
Furthermore, posting the same video on every platform can disengage your target audience that uses multiple platforms. Hence, transforming videos for different platforms can assist in engaging your target audience in multiple ways. This can further assist in enhancing the growth of your business.
To encapsulate, it is an undeniable fact that video marketing is the future of the digital world. Hence, it is essential for you to get your hands on creating effective short videos that can assist in keeping your target audience engaged. Moreover, the given above reasons and tips are pretty convincing to give you a headstart in your race of creating a good video marketing strategy.