The moment you open a cold email, you get bludgeoned with information – a product pitch from a company, a massive price drop email alert or an insurance plan for a vehicle that you don\u2019t even own.<\/p>\r\n\r\n\r\n\r\n
To sum it up, cold emails are just like it\u2019s name – Cold<\/strong>. It\u2019s not personal, and it\u2019s easy to figure out that it was sent to tonnes of other people.<\/p>\r\n\r\n\r\n\r\n Alright, I hope you\u2019re with me till here. <\/p>\r\n\r\n\r\n\r\n Now, let\u2019s turn the table slightly.<\/em><\/p>\r\n\r\n\r\n\r\n I mean, you have to write an email and send it to a bunch of people who don\u2019t know you and have not engaged with you before. <\/p>\r\n\r\n\r\n\r\n Now, before you think that it\u2019s a bad idea to send cold emails, let me throw some light on this subject. Even in the year 2020, the conversion rate from cold email is 15.11%<\/strong><\/a>. This means that a fair amount of conversation gets triggered based on the cold emails sent to people. <\/p>\r\n\r\n\r\n\r\n But, didn\u2019t we just say that it\u2019s an information overload for the reader and not very useful?<\/p>\r\n\r\n\r\n\r\n Yes, but that doesn\u2019t necessarily mean that you follow the same route. If you want to make your cold emails interesting and impactful, it\u2019s time to walk on a different path.<\/p>\r\n\r\n\r\n\r\n You can only do so much with words in your email. Adding videos with a personal message can go a long way in grabbing the attention of your audience.<\/p>\r\n\r\n\r\n Before sending your emails, use an email verifier<\/a> to ensure your messages reach the right people, reducing bounce rates and increasing your chances of engagement.<\/p>\r\n\r\n\r\n However, making videos can be expensive, time-consuming, and difficult to use. This is where Vmaker <\/strong>comes into the picture.<\/p>\r\n\r\n\r\n\r\n Vmaker is a very simple tool that helps you to record your screen, and your face with the help of a webcam simultaneously. You can make unlimited screen videos, download and share it with others via emails to start a video communication.<\/p>\r\n\r\n\r\n\r\n Here\u2019s an introductory video<\/a> on how Vmaker works<\/strong><\/p>\r\n\r\n\r\n\r\n Alright, there are a lot of reasons why you should try Vmaker, but here are the top three that can add spark to your cold sales emails:<\/p>\r\n\r\n\r\n Bonus Read:<\/strong> How to send a videos through email?<\/a><\/p>\r\n\r\n\r\n Addressing an email to the recipient personally is a great idea. Including their name in the subject line can bump your open rate by 22%<\/strong>.<\/p>\r\n\r\n\r\n\r\n However, when you\u2019re WRITING an email, too much personalization can make the content lengthy and boring. <\/p>\r\n\r\n\r\n\r\n Videos make it easy to add more personalization. Instead of just typing their name, you can call out their name. And, while you do that they can see your face too which makes the video even more interesting. <\/p>\r\n\r\n\r\n\r\n With Vmaker, you can record the screen<\/a>, and your face and even annotate to highlight smaller details. This will show your reader how you have done your research, and how your offering can help them.<\/p>\r\n\r\n\r\n\r\n Here\u2019s how we use Vmaker at Animaker to be personal with our users<\/strong><\/p>\r\n\r\n\r\n\r\n At Animaker, we use Vmaker to communicate with our clients be it a product demo<\/a> or a support ticket.What if you\u2019ve to send cold emails? <\/h2><\/div>\r\n\r\n\r\n\r\n
More personalization to cold sales emails<\/h2><\/div>\r\n\r\n\r\n\r\n
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Here\u2019s a video recorded on Vmaker<\/strong><\/a> where one of our sales team members is using Vmaker to give a product walkthrough.<\/p>\r\n\r\n\r\n\r\n
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