{"id":13824,"date":"2022-07-28T13:54:58","date_gmt":"2022-07-28T13:54:58","guid":{"rendered":"https:\/\/www.vmaker.com\/blog\/?p=13824"},"modified":"2022-09-23T19:40:23","modified_gmt":"2022-09-23T19:40:23","slug":"5-reasons-why-creating-videos-will-pump-up-the-employee-engagement-rate","status":"publish","type":"post","link":"https:\/\/www.vmaker.com\/blog\/5-reasons-why-creating-videos-will-pump-up-the-employee-engagement-rate\/","title":{"rendered":"5 Reasons Why Creating Videos Will Pump Up The Employee Engagement Rate"},"content":{"rendered":"\r\n<p>Remember the time when you had to carry around the cash to shop for anything and if you run out of it, you had to return home without completing the shopping?&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Remember the time when fuel prices or hikes never bothered you?<\/p>\r\n\r\n\r\n\r\n<p>Remember the time when you had to make an ISD call and not just Facetime people?<\/p>\r\n\r\n\r\n\r\n<p>A vague memory, right?<\/p>\r\n\r\n\r\n\r\n<p>That\u2019s exactly when organizations also used PDFs or held in-person conferences to train their employees. Gradually, they are now switching to videos. However, the shift might cost a fortune for the organizations with no deep pockets, so they are still on the fence.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Because they think that switching to videos will be highly expensive and require more human resources. In reality, it\u2019s the opposite of all that and videos only amp up the employee engagement rate.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>So, here we\u2019ll discuss the hows, whys, and everything in between!<\/p>\r\n\r\n\r\n\r\n<div id=\"head0\"><h2>1. Videos Give You Higher ROI Than Any Other Content Format&nbsp;<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Earlier, creating videos was only the experts\u2019 task as it took a lot to create a simple 10-minute training video. From a studio-type setup to begin shooting the video to finding the pro editors to deliver on time, video creation was not everyone\u2019s piece of cake.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>So, most of the L&amp;D team tilted towards the once easier option\u2014PDFs. But not anymore!<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/DNO7JUMjCN9V-YENCXGMJg_WtDDF_VczV-qbbEx73VYBwzEOPSarD-yXgo22MKV8u7au-88vk4Drbd6QoDZ18Jp9_s-TBLI81SX2lTawCJdVbAlatwt4GRAjk41fb158OtDQLDzvx99MsWcpybEuEQc\" alt=\"\" width=\"442\" height=\"249\"\/><\/figure><\/div>\r\n\r\n\r\n\r\n<p>&nbsp;It\u2019s 2022 and with the easy-to-use tools in the market, there\u2019s no limit to the kind of videos you can create. Also, video creation does not take as much time as it used to!<\/p>\r\n\r\n\r\n\r\n<ul><li>Workplace learning videos can be as simple as a <strong>screen recording<\/strong> or animation video<\/li><li>Even if the organization decides to create <strong>instructor-led videos<\/strong>, they are not difficult with advanced <a href=\"https:\/\/www.vmaker.com\/webcam-recorder\" rel=\"noopener noreferrer\" target=\"_blank\">webcam recorders<\/a> like Vmaker<\/li><li>The videos allow you to track and analyze the employees&#8217; learning behavior (We\u2019ll talk more about this in the next section)<\/li><\/ul>\r\n\r\n\r\n\r\n<p>So, when the toolkit is advanced and user-friendly, both creation and consumption are easy and yield results.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Creating videos with <strong><a href=\"https:\/\/www.vmaker.com\/vmaker-author\" rel=\"noopener noreferrer\" target=\"_blank\">Vmaker Author<\/a><\/strong> takes you minutes and not hours. All you need to do is to decide on the type of video you want to create and hit the record button.<\/p>\r\n\r\n\r\n\r\n<div id=\"head1\"><h2>2. Interactive Learning Improves Employee Engagement<\/h2><\/div>\r\n\r\n\r\n\r\n<p>When you introduce <a href=\"https:\/\/www.vmaker.com\/blog\/what-is-video-based-learning\/\" rel=\"noopener noreferrer\" target=\"_blank\">video-based learning<\/a> to your employees, you notice a spike in their involvement, engagement, and even information retention. This is because human brains process visual information 60,000 times more quickly than text content.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>When it comes to workplace learning, helping your employees make time to sit for every training you schedule periodically is an uphill task. So, if you stack over 30 pages of PDFs or invite for in-person training might not turn fruitful. Moreover, recent studies from the SAVO group project that employees forget about 65% of the training content within the first 7 days post the training.&nbsp;<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"502\" src=\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2022\/07\/Interactive-Learning.png\" alt=\"\" class=\"wp-image-13825\" srcset=\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2022\/07\/Interactive-Learning.png 812w, https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2022\/07\/Interactive-Learning-300x185.png 300w, https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2022\/07\/Interactive-Learning-768x475.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<p>So, if you do not want all the efforts from both the L &amp; D team and the employees to go in vain, then switching to interactive videos\u2014which keep them hooked from the beginning to the end\u2014is one of the best solutions.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Creating a 5 min log video and uploading it on the corporate YouTube channel is so in the past. With advanced LMS tools like <strong><a href=\"https:\/\/www.vmaker.com\/vmaker-train\" rel=\"noopener noreferrer\" target=\"_blank\">Vmaker Train<\/a><\/strong>, one can add interactive elements like quizzes, polls, and even questions in between the videos. The video below shows you a sneak peek of how effortlessly you can make your videos interactive.<\/p>\r\n\r\n\r\n\r\n<script src=\"https:\/\/app.getshow.io\/embed\/media\/Aq7xRIIBvU3iKUXXBMTZ.jsonp\" async=\"\"><\/script><div class=\"animaker_responsive_padding\" style=\"padding:46.03% 0 0 0;position:relative;\"><div class=\"animaker_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"animaker_embed animaker_async_Aq7xRIIBvU3iKUXXBMTZ\" style=\"height:100%;position:relative;width:100%\"><div class=\"animaker_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/delivery.animaker.com\/p\/u\/nddfa11681\/thumbs\/28750DolwRchlGTv0eL8V.0000001.jpg\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;margin:0px !important;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\"><\/div> <section id=\"Animker_player_Customization\" style=\"height:100%;width:100%;\"><\/section><\/div><\/div><\/div><script src=\"https:\/\/static.getshow.io\/play\/app.bundle.js\" type=\"text\/javascript\" async=\"\"><\/script>\r\n\r\n\r\n\r\n<p>This creates an impact that the employees are not only passive listeners but also active participants.&nbsp;<\/p>\r\n\r\n\r\n\r\n<div id=\"head2\"><h2>3. Easy To Measure The Effectiveness of the Content Created<\/h2><\/div>\r\n\r\n\r\n\r\n<p>The second most important reason why videos get an edge over any other content format is that they can be tracked and analyzed. (However, the first important reason will always be the interactivity that videos offer)<\/p>\r\n\r\n\r\n\r\n<p>A few ways how you can leverage the advantage of videos &amp; analytics:<\/p>\r\n\r\n\r\n\r\n<ul><li>Track the number of times a single employee has watched a video<\/li><li>Use the heatmaps from Vmaker Train and analyze the most watched part of the video and even the most skipped part of the video<\/li><li>Download, quantify, and analyze the assessments of the video within the LMS suite.&nbsp;<\/li><\/ul>\r\n\r\n\r\n\r\n<p>With Vmaker Train, you can get to the granular details on a single dashboard.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/PZGGcHhPxfZtYSHw20YVna3p1iDeDFLf-ATj3WFzka-s3e6BuVxvt3d2KGTj0qKwxpMwjwaXEGysK4DNyySqFtitzbk_AK5LVbA00H0LWDh0YsVXaFM_3wSrfXPt9hOL7juhFHyUiap1D1WyHsE\" alt=\"interactive learning dashboard\"\/><\/figure><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/mOvK3QyKnBYEr3UakvdWMHAKIKLzT2DNdftXcUKGdYwh7E1tnGh9il7ULCZ3T0BhDhsI1HCjloft8u2fVayVl2ksyfm3MuW6YA6pjwqaxHx2lSgJFhOwqdNCtrhoWklcF0xFSPOHi84HhZMAdT8bk4E\" alt=\"interactive learning improvement\"\/><\/figure><\/div>\r\n\r\n\r\n\r\n<p>But you might ask why quantifying the effectiveness of the content delivered is important. If that question sprouted in your mind as well, that\u2019s because\u2014access to extensive analytics helps the L&amp;D teams to understand their learners better and rewire their strategy to deliver more impactful content later on.<\/p>\r\n\r\n\r\n\r\n<div id=\"head3\"><h2>4. Videos Connect With All Spectrum Of Employees<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Again, educating the employees is the core reason why organizations create content. Now, with GenZ entering the workforce and the millennials already making more than 35% of the US workforce shows us how diversified the workplace can get.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Millennials born from 1981 to 1996 and the GenZ born after 1996 are nowhere similar. Although the millennials have a lot more experience than the GenZ, the new gen in the workforce does not lag. More than 67% of the GenZ employees have responded to a survey saying they will work for companies that enable them to learn skills to advance their careers.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Now, the intersection between engaging both generations of employees with different working experiences is simple\u2014employee engagement. To satisfy that, the organization has to deliver content that does not alienate the Millennials and also serves the content that GenZ is more used to.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>This is exactly where videos fall in!&nbsp;<\/p>\r\n\r\n\r\n\r\n<div id=\"head4\"><h2>5. Repurposing Video Content Is Easier Than You Think<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Repurposing the video content to build the employer brand\u2014how does this sound? We say it\u2019s the smart move to go that extra mile and make the best use of the training videos created for the employees.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>But before you ask us \u2014 Yes, every training video material or the content that the L&amp;D team creates is only for internal purposes. But the clever organizations around the world also leverage the content to their advantage.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>An onboarding training video could\u2019ve been a 15-page long PDF that people wouldn\u2019t have bothered to read. But when the teams put in all the efforts to create a video, they can be skillfully repurposed.&nbsp;<br>For example, this video of the<a href=\"https:\/\/youtu.be\/ihkstV_Ypj4\"> Hubspot Product Team<\/a> could\u2019ve been a part of the employee onboarding video series to introduce the \u201cLife at Hubspot\u201d side of it.<\/p>\r\n\r\n\r\n\r\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ihkstV_Ypj4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\r\n\r\n\r\n\r\n<p>&nbsp;However, publishing this on YouTube gives an insider view of diversity, work culture, everyday conversations, and such for its audience as well\u2014this is how the organizations build the employer brand as building blocks.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>So, videos created for the employees can be repurposed into other platforms like social media, email marketing, and even landing pages as well.&nbsp;<\/p>\r\n\r\n\r\n\r\n<div id=\"head5\"><h2><strong>A Quick Glance\u2026<\/strong><\/h2><\/div>\r\n\r\n\r\n\r\n<p>There\u2019s no one way to pump up employee engagement in the workplace. So trying multiple content formats and types can help you build a better relationship with them. We\u2019ve given you the long way short\u2014which appeals to the right audience, right parts of the human brain, and also caters to the diversified workplace.<\/p>\r\n\r\n\r\n\r\n<p><strong>Recommended Reading:<\/strong><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/what-is-video-based-learning\/\" data-type=\"URL\" data-id=\"https:\/\/www.vmaker.com\/blog\/what-is-video-based-learning\/\"> What Is Video-Based Learning? (Benefits, Examples &amp; Tips)<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/videos-for-internal-communication\/\" data-type=\"URL\" data-id=\"https:\/\/www.vmaker.com\/blog\/videos-for-internal-communication\/\">7 Reasons To Use Videos To Strengthen Your Internal Communication<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/tips-to-choose-the-best-e-learning-authoring-tool\/\" data-type=\"URL\" data-id=\"https:\/\/www.vmaker.com\/blog\/tips-to-choose-the-best-e-learning-authoring-tool\/\">12 Tips to Choose the Best e-learning Authoring Tool for your Business<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/engaging-video-types-for-corporate-training\/\" data-type=\"URL\" data-id=\"https:\/\/www.vmaker.com\/blog\/engaging-video-types-for-corporate-training\/\">5 Engaging Video Types for Corporate Training<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/screen-recording-software-for-video-creation\/\" data-type=\"URL\" data-id=\"https:\/\/www.vmaker.com\/blog\/screen-recording-software-for-video-creation\/\">How to Use Screen Recording Software for Video Creation<\/a><\/p>\r\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Remember the time when you had to carry around the cash to shop for anything and if you run out of it, you had to return home without completing the shopping?&nbsp; Remember the time when fuel prices or hikes never bothered you? Remember the time when you had to make an ISD call and not [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":66,"featured_media":13826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1090],"tags":[1066,1127],"table_tags":[],"_links":{"self":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/13824"}],"collection":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/comments?post=13824"}],"version-history":[{"count":7,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/13824\/revisions"}],"predecessor-version":[{"id":14368,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/13824\/revisions\/14368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/media\/13826"}],"wp:attachment":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/media?parent=13824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/categories?post=13824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/tags?post=13824"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/table_tags?post=13824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}