{"id":13797,"date":"2022-07-25T15:51:18","date_gmt":"2022-07-25T15:51:18","guid":{"rendered":"https:\/\/www.vmaker.com\/blog\/?p=13797"},"modified":"2024-12-17T06:47:00","modified_gmt":"2024-12-17T06:47:00","slug":"what-is-video-based-learning","status":"publish","type":"post","link":"https:\/\/www.vmaker.com\/blog\/what-is-video-based-learning\/","title":{"rendered":"What Is Video-Based Learning? (Benefits, Examples &#038; Tips)"},"content":{"rendered":"\r\n<p>There was a time when <a href=\"https:\/\/www.vmaker.com\/blog\/engaging-video-types-for-corporate-training\/\">corporate training<\/a> was all about <a href=\"https:\/\/www.vmaker.com\/create-video-presentation\">presentations<\/a>, in-person lectures, and numerical charts.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>The times have changed now!<\/p>\r\n\r\n\r\n\r\n<p>Organizations have adapted to video-based learning.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><strong>Here&#8217;s why:&nbsp;<\/strong><\/p>\r\n\r\n\r\n\r\n<ul><li>Employees are <a href=\"https:\/\/www.ardentlearning.com\/blog\/video-learning-stats-to-transform-elearning\">75%<\/a> more likely to watch a video rather than read an email.<strong>&nbsp;<\/strong><\/li><li>Videos boost memory recall and retention by 83%.&nbsp;<\/li><li>Videos are simpler to consume and comprehend.&nbsp;<\/li><li>The Gen Z and millennial workforce find it easier to adapt to video-based learning.<\/li><\/ul>\r\n\r\n\r\n\r\n<p>In 2021 alone, YouTube (a complete <a href=\"https:\/\/www.muvi.com\/one\/\" rel=\"noopener\" target=\"_blank\">video streaming platform<\/a>) had 2 billion global users, becoming the world&#8217;s 2nd most visited website.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Most of these youtube videos are some or the other form of learning videos &#8211; such as <a href=\"https:\/\/www.vmaker.com\/create-how-to-videos\">how-to videos<\/a>, <a href=\"https:\/\/www.vmaker.com\/create-tutorial-videos\">tutorial videos<\/a>, <a href=\"https:\/\/www.vmaker.com\/create-training-videos\">training videos<\/a>, etc.&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/LsdbVaY2qgtp7bLUL0PDYxA16jgi3EhzWr9ESPyKYC47E8erNYo5FO0U-HcPyP_zbbMyE03Ts2i7KsgujhF6iZNPTPqq3jz-7Y-dv326WGVH_0FhrvbXW2gCxduH4cAYNOyqyEbGZq8ZzqYwofE\" alt=\"\"\/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/AQwF0dg-S9lgmrv8bYXkfq2CUaWk-6nds6sncZR7f9OVdv_ElWIEI4l3A-8q3yNgFiov7hXFUuKeZDaEmlkgAtPbKDmOqOko0pnlJRUYxw1UyMIcpfMlIQ57vK-_qRmq78JAIY_SpvFUwWO4TBE\" alt=\"\"\/><\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/learning-related-youtube-statistics\/\"><em>Source: Think with Google<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<p>By now, we all know that video learning is the way of the future.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>In today&#8217;s post, let&#8217;s explore a few of the important topics around video-based learning. Here&#8217;s a list of topics we cover:&nbsp;<\/p>\r\n\r\n\r\n\r\n<ol><li>What is video-based learning?<\/li><li>What are its benefits?<\/li><li>Different ways of using video-based learning (with examples)<\/li><li>A few useful tips to help you get started with video-based learning&nbsp;<\/li><\/ol>\r\n\r\n\r\n\r\n<div id=\"head0\"><h2 class=\"wp-block-heading\">What is Video Learning?&nbsp;<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Video learning is the concept of using videos to teach new skills or technology. Videos create a multi-sensory learning experience as they include interesting graphical elements, animation, live camera footage, and sound effects.&nbsp;&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Since video-based learning is more effective and convenient, an increasing number of companies are catching up on this eLearning trend.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>In fact, more than 90% of companies have already started using some or the other form of video-based learning methods for corporate training.\u00a0<\/p>\r\n\r\n\r\n\r\n<div id=\"head1\"><h2 class=\"wp-block-heading\">What are the benefits of video-based learning?<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Now, let&#8217;s see what are the various benefits of video-based learning.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Enables microlearning&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p>Video-based learning is not all about lengthy learning videos.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Since learners (especially corporate learners) are occupied with so many other things in their day-to-day lives, they have a reduced attention span. Hence, creating short bite-sized training videos can help in building a more meaningful learning experience.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Convenience&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p>Organizations no longer need to ask employees to travel to different training locations.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>By creating video-based <a href=\"https:\/\/www.vmaker.com\/blog\/tips-to-choose-the-best-e-learning-authoring-tool\/\">e-learning<\/a> courses, organizations give employees the liberty to participate and finish the training courses at their own convenience.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Enables on-demand learning<\/h3>\r\n\r\n\r\n\r\n<p>Videos help learners save a lot of time. If a learner wishes to see only a specific part of a video, he\/she can easily skip to that section without having to watch the entire video from the beginning.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Reduces employee training costs&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p>Video-based learning costs way less than face-to-face training.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Let&#8217;s have a look at the example below to gain a better understanding.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Example: A few years ago, IBM launched its own video-learning program to train its employees. This shift to video-based learning reduced IBM&#8217;s training costs from ~ $320 per hour per participant to $17.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Increases engagement &amp; productivity&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p>As we discussed earlier, our brain processes visual information better than text. They also stay in our memory for a much longer time.&nbsp;<\/p>\r\n\r\n\r\n\r\n<div id=\"head2\"><h2 class=\"wp-block-heading\">Examples of video-based learning&nbsp;<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Here are a few video learning examples that reflect various design approaches.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Animation videos&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p>Describing concepts with the help of colourful images, animation, and audio creates a high-impact visual experience.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Animations deepen visual understanding and help explain abstract concepts in a way that&#8217;s easily understandable by all age groups.<\/p>\r\n\r\n\r\n\r\n<p>Animation videos can be used to create a variety of learning videos such as technical training videos, explainer videos, <a href=\"https:\/\/www.vmaker.com\/blog\/importance-of-hr-compliance-training\/\" data-type=\"URL\" data-id=\"https:\/\/www.vmaker.com\/blog\/importance-of-hr-compliance-training\/\">compliance training videos<\/a>, leadership &amp; management training videos, soft skills training videos, and company culture videos.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Take a look at this corporate training video template created by Animaker for inspiration.&nbsp;<\/p>\r\n\r\n\r\n\r\n<iframe loading=\"lazy\" width=\"966\" height=\"543\" src=\"https:\/\/www.youtube.com\/embed\/-V028-D0GkQ\" title=\"Corporate training video - Animaker\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Scenarios or story-based videos&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p>These video formats have high-impact contextual imagery and include real-life objects\/people. Conveying the information in the form of a story or a narrative featuring real-life elements helps learners relate well to the concepts explained in the video.&nbsp;&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Expert-led explainer videos&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p>People love expert advice and guidance.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Adding expert insights, tips or instructions to your videos helps build credibility and plays a huge role in increasing your overall video engagement.<\/p>\r\n\r\n\r\n\r\n<p>YouTube is filled with expert-led explainer videos covering almost every subject that a user might be interested in. If you&#8217;re looking for some inspiration to create one, you can have a look at a few of those expert-led explainer videos.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Kinetic typography&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p>Sometimes, minimalism triumphs over visuals.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>The kinetic typography is one such minimalistic video style that combines text animation with sound effects. These videos can have two types of backgrounds &#8211; a static background or a video background.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Interactive Videos<\/h3>\r\n\r\n\r\n\r\n<p>E-learning videos can always be enhanced 10X times with interactive elements. They allow learners to control &#8220;what to do next,&#8221; and let them overlook the characters in the video respond to their answers\/choices.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>In some cases, learners are also allowed to participate as a character in the narrative.&nbsp;<\/p>\r\n\r\n\r\n\r\n<div id=\"head3\"><h2 class=\"wp-block-heading\">4 Useful Tips to help you get started with video-based learning<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Here are some productive tips to help you craft your video-based learning strategy.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Determine your organization&#8217;s learning objectives&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p>Setting the right end goals will help you stay on the right track throughout your content creation journey.<\/p>\r\n\r\n\r\n\r\n<p>So, pick the right set of topics that suits your learners&#8217; needs and interests. If the topics you choose aren&#8217;t relevant to your learners&#8217; interests, you might end up losing their attention early on in the video.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Be clear about your organization&#8217;s learning objectives before you start creating your e-learning content.<\/p>\r\n\r\n\r\n<p>For instance, you can enhance learner engagement by incorporating interactive tools like feedback surveys. A <a href=\"https:\/\/www.the-qrcode-generator.com\/\" rel=\"noopener\" target=\"_blank\">QR code generator<\/a> can be used to create QR Codes for these surveys, enabling employees to provide instant feedback after completing a course. This not only helps instructors improve their teaching methods but also makes the process convenient for learners.<\/p>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Keep an eye on your video length<\/h3>\r\n\r\n\r\n\r\n<p>The average human attention span is only getting shorter every passing day.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Hence, it&#8217;s time for organizations to experiment with different learning techniques and see what types of learning videos work well.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>For instance, if employees find it difficult to process large chunks of information, you can try breaking the information into smaller bite-sized videos. This will not only help them engage better but also reduce the risk of them feeling overwhelmed by an unfamiliar topic.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Also, since employees engage better with micro-videos, you don&#8217;t have to add too many interactive elements to keep them engaged at regular intervals.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Add engaging animation&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p>Even though videos are considered to be more engaging than text, not all videos engage the viewers.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>If you&#8217;re only relying on text-based visuals, and slides, your videos would not be appealing to your audience.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>In order to make your videos interesting, you should try adding interesting animations, graphical illustrations, and captivating sound effects.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Add interactive elements<\/h3>\r\n\r\n\r\n\r\n<p>By incorporating interactive elements into your videos, you give learners a chance to stay engaged throughout the video. They&#8217;d be able to click, scroll, gesture, hover, drag, and perform many other digital actions just like how they&#8217;d interact with web content. This will ensure they don&#8217;t lose focus while watching the videos.&nbsp;<\/p>\r\n\r\n\r\n\r\n<div id=\"head4\"><h2 class=\"wp-block-heading\">Simplify your video creation &amp; delivery with Vmaker Train&nbsp;<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Vmaker Train is an all-in-one video creation suite that helps organizations create, manage, <a href=\"https:\/\/www.vmaker.com\/ai-video-editor\" rel=\"noopener\" target=\"_blank\">edit<\/a>, host, and track video-based eLearning courses seamlessly in one go. It&#8217;s a combination of three wonderful tools &#8211; <a href=\"https:\/\/www.animaker.com\/\">Animaker<\/a> (a DIY animation tool), Vmaker (<a href=\"https:\/\/www.vmaker.com\/screen-recorder\">screen<\/a> + <a href=\"https:\/\/www.vmaker.com\/webcam-recorder\">webcam recording tool<\/a>), and <a href=\"https:\/\/www.getshow.io\/\">Show<\/a> (a video hosting and management platform\/software).&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Animaker comes with tons of pre-made templates to help you get started easily.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/accounts.animaker.com\/login\/vmaker\/\" data-type=\"URL\" data-id=\"https:\/\/accounts.animaker.com\/login\/vmaker\/\">Sign up<\/a> for Vmaker Train and create intriguing video-based courses now!&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><strong>Recommended Reading:<\/strong><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/best-explainer-video-software-windows-mac\/\">7 Best Explainer Video Software For Windows and Mac<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/engaging-video-types-for-corporate-training\/\" data-type=\"URL\" data-id=\"https:\/\/www.vmaker.com\/blog\/engaging-video-types-for-corporate-training\/\">5 Engaging Video Types for Corporate Training<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/animated-explainer-videos-10-best-styles-with-examples\/\" data-type=\"URL\" data-id=\"https:\/\/www.vmaker.com\/blog\/animated-explainer-videos-10-best-styles-with-examples\/\">Top 10 Styles of Animated Explainer Videos (With Examples)<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/screen-recording-software-for-video-creation\/\" data-type=\"URL\" data-id=\"https:\/\/www.vmaker.com\/blog\/screen-recording-software-for-video-creation\/\">How to Use Screen Recording Software for Video Creation<\/a><\/p>\r\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>There was a time when corporate training was all about presentations, in-person lectures, and numerical charts.&nbsp; The times have changed now! Organizations have adapted to video-based learning.&nbsp; Here&#8217;s why:&nbsp; Employees are 75% more likely to watch a video rather than read an email.&nbsp; Videos boost memory recall and retention by 83%.&nbsp; Videos are simpler to [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":48,"featured_media":13798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1090],"tags":[1112,1113,1111,1114,1115,1116,1117,1118],"table_tags":[],"_links":{"self":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/13797"}],"collection":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/comments?post=13797"}],"version-history":[{"count":8,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/13797\/revisions"}],"predecessor-version":[{"id":17387,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/13797\/revisions\/17387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/media\/13798"}],"wp:attachment":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/media?parent=13797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/categories?post=13797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/tags?post=13797"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/table_tags?post=13797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}