{"id":13575,"date":"2022-07-07T17:41:48","date_gmt":"2022-07-07T17:41:48","guid":{"rendered":"https:\/\/www.vmaker.com\/blog\/?p=13575"},"modified":"2022-09-16T11:37:01","modified_gmt":"2022-09-16T11:37:01","slug":"why-the-sales-enablement-team-should-befriend-the-ld-team","status":"publish","type":"post","link":"https:\/\/www.vmaker.com\/blog\/why-the-sales-enablement-team-should-befriend-the-ld-team\/","title":{"rendered":"Here\u2019s Why the Sales Enablement Team Should Befriend The L&D team"},"content":{"rendered":"\r\n

Imagine you\u2019re on a call with a good friend or someone you went on a date with yesterday and you ask them how their day was. When they start narrating their day, describing little things they did, walks they took around the neighborhood, what do you do? You visualize them in your head, right? Also, we love it that way because for human beings visuals are processed 60,000 times faster than in our brain than text.[1<\/a>]<\/sup><\/p>\r\n\r\n\r\n\r\n

And this is exactly why most people naturally love watching videos online. This does not only mean entertainment videos but education and business as well. <\/p>\r\n\r\n\r\n\r\n

In the same way, every business creates video content for their internal workforce\u2014employee training, sales enablement, corporate training<\/a>, and much more\u2014as much as they create videos to attract the audience and make them try out their product. <\/p>\r\n\r\n\r\n\r\n

In this blog, I’ll walk you through easy steps on how the L & D team can create sales enablement videos that do the job\u2014that is educating the sales team and keeping them well-equipped for the sales and demo calls. <\/p>\r\n\r\n\r\n\r\n

No matter which role you\u2019re in as an L&D person, you might\u2019ve received a request from the sales enablement team to create video content for the sales team. <\/p>\r\n\r\n\r\n\r\n

So, let’s crack the no-fluff ways to create kickass sales enablement content for the sales team without spending too much time on video production. <\/p>\r\n\r\n\r\n\r\n

But before I tell you how<\/strong>, I’ll tell you why <\/strong>you should pick the video content format over any other vertical. <\/p>\r\n\r\n\r\n\r\n

Why Is Video Content The Best Format For Sales Enablement?<\/h2><\/div>\r\n\r\n\r\n\r\n

Sales enablement content or sales enabler is a stack of resources that helps the sales team to understand the product, educate the customers about what they do not know about the product already, be more persuasive during the sales call, and close the deals better. <\/p>\r\n\r\n\r\n\r\n

This serves as the toolkit for every salesperson to be prepared before they hit the ground for conversations that lead to conversions. <\/p>\r\n\r\n\r\n\r\n

When I asked our own sales team at Animaker about sales enablement content consumption, one of our star salespeople, Deepak Raj<\/a> told me:<\/p>\r\n\r\n\r\n\r\n

\u201cThe sales enablement videos come in very handy while we sit on a call with our prospects. As far as I\u2019ve observed, these resources are a must-have for the new joiners because understanding the product inside out is as important as mastering the sales processes and training that every organization follows.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n

Although creating a 35-page long PDF is an easier option to create sales enablement content, videos are snackable content that does not bore the salespeople. <\/p>\r\n\r\n\r\n\r\n

These videos help every salesperson<\/strong><\/p>\r\n\r\n\r\n\r\n