Our attention span has remarkably reduced in the last 15 – 25 years. <\/p>\r\n\r\n\r\n\r\n
Currently, our average attention span is 8 seconds<\/a>, which is shorter than that of a goldfish. <\/p>\r\n\r\n\r\n\r\n Hence, making lengthy explainer videos isn\u2019t going to help anymore. People aren’t going to sit through long hours of boring explainer video content.<\/p>\r\n\r\n\r\n\r\n It\u2019s important for companies to come up with the right style of video content that not only engage your audience but also make them want to know more about your products and services. <\/p>\r\n\r\n\r\n\r\n But, how do you make this possible? <\/strong><\/p>\r\n\r\n\r\n\r\n How do you create content that resonates with your target audience and makes them want to follow your story? <\/p>\r\n\r\n\r\n\r\n This is where interesting elements like animation and screencasts come into the picture. While animation makes your videos more attractive, screencasts<\/a> help you showcase your product’s features and use cases effectively.<\/p>\r\n\r\n\r\n\r\n In fact, according to a recent Hubspot report on animated explainers, 94%<\/a> of people reported that they watch explainer videos to understand a product better, and 84% of them reported deciding on making purchase after watching the video. <\/p>\r\n\r\n\r\n\r\n Multinational corporations and individual brands report that they saw a significant increase in their sales and conversions when they used animated explainer videos<\/strong>.<\/p>\r\n\r\n\r\n\r\n To start with, you can easily create these types of animated explainer videos with tools like Animaker<\/strong><\/a> (a DIY animation tool) & Vmaker<\/strong><\/a> (a cloud-based screen recorder<\/a>). They are not only user-friendly but also budget-friendly since both these tools offer a lifetime free plan<\/a> ):-<\/p>\r\n\r\n\r\n\r\n Here\u2019s an example of an animated explainer video created using Vmaker Author<\/a> (Animaker + Vmaker)<\/p>\r\n\r\n\r\n\r\n