So, video content marketing is a great way to help your brand, product, or services reach many audiences. <\/p>\r\n\r\n\r\n\r\n
But, with so much competition out there, deciding what video content you should create and getting your videos ranked on Google is tough.<\/p>\r\n\r\n\r\n\r\n
To help you out, I\u2019ll cover two aspects:<\/p>\r\n\r\n\r\n\r\n
- Different types of videos you can create<\/li>
- Tips to rank your videos on Google<\/li><\/ul>\r\n\r\n\r\n\r\n
Let\u2019s get started.<\/p>\r\n\r\n\r\n\r\n
Different Types of Videos You Can Create<\/p>\r\n\r\n\r\n\r\n
Video content can greatly uplift your marketing strategy and help your product or service to attract more eyeballs. <\/p>\r\n\r\n\r\n\r\n
You can easily step up your business\u2019 growth and conversion by creating different videos in different styles. <\/p>\r\n\r\n\r\n\r\n
To help you, here are 9 types of videos that you can create and use for marketing your business.<\/p>\r\n\r\n\r\n\r\n
1. Interview\/Q&A<\/strong><\/h2>\r\n\r\n\r\n\r\n
Interviews or just a simple Q&A video can help your audience understand the basic theme of your product, brand, or service. <\/p>\r\n\r\n\r\n\r\n
It gives the audience a clear insight into your business or how your product may help them. <\/p>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-2.png\")
Source<\/a><\/figcaption><\/figure><\/div>\r\n\r\n\r\n\r\n Here\u2019s how you can create a nice interview video:<\/p>\r\n\r\n\r\n\r\n
- Do thorough research and prepare a questionnaire<\/li>
- Reach out to industry experts through email, text or call<\/li>
- Ask for their time and schedule the interview<\/li>
- Choose the mode of the interview Online\/Offline or Live<\/li>
- Send them the questionnaire <\/li>
- Record video using a high-quality camera or software<\/li>
- Edit your interview video<\/li>
- Share it across all social media platforms<\/li><\/ul>\r\n\r\n\r\n\r\n
2. How to\/Tutorials<\/strong><\/h2>\r\n\r\n\r\n\r\n
Every new user or potential customer would like to know more about the usage of a given product or service. <\/p>\r\n\r\n\r\n\r\n
When they do so, they come across how-to videos<\/a> and tutorials<\/a>. These help them know how a product or a service will benefit them. <\/p>\r\n\r\n\r\n\r\n
So, creating how-to videos for your business can be very effective in attracting customers to your business.
Here are some tips to help you create how-to videos for your brand:<\/p>\r\n\r\n\r\n\r\n- Choose a popular topic or question<\/li>
- Prepare a catchy title for your video<\/li>
- Give simple instructions<\/li>
- Keep it short and simple<\/li><\/ul>\r\n\r\n\r\n\r\n
Bonus article<\/strong>: Ultimate Tutorial videos Guide with Tips and Free Template<\/a><\/p>\r\n\r\n\r\n\r\n
3. Social Media Shorts<\/strong><\/h2>\r\n\r\n\r\n\r\n
Short videos have taken the internet by storm. <\/p>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-3.png\")
Source<\/a><\/figcaption><\/figure><\/div>\r\n\r\n\r\n\r\n Many celebrities and content creators worldwide have used these short videos to reach a wide range of audiences. <\/p>\r\n\r\n\r\n\r\n
The reasons they have been able to do so are:<\/p>\r\n\r\n\r\n\r\n
- Short videos are easy to consume and share<\/li>
- Short videos are a rage over social media<\/li><\/ul>\r\n\r\n\r\n\r\n
So, a brief video explaining your brand or just showing the efficiency of your product can leave a huge impact. <\/p>\r\n\r\n\r\n\r\n
You don\u2019t need much equipment or expertise to create a short video. Just put in some effort, shoot a short video of someone using your product with a good camera, and share it with the audience.<\/p>\r\n\r\n\r\n\r\n
I\u2019m pretty sure it will generate a great impact.<\/p>\r\n\r\n\r\n\r\n
4. Live Streaming<\/strong><\/h2>\r\n\r\n\r\n\r\n
Live streams speak for themselves, with no tricks or shortcuts whatsoever. <\/p>\r\n\r\n\r\n\r\n
Brands can easily interact with their audiences and convey their messages with live streaming. <\/p>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-4.png\")
Source<\/a><\/figcaption><\/figure><\/div>\r\n\r\n\r\n\r\n A live video can immediately engage viewers, and it’s the most authentic way you can market or promote your product. <\/p>\r\n\r\n\r\n\r\n
You can do a short but important live streaming session with an expert in your industry. <\/p>\r\n\r\n\r\n\r\n
It can directly change the viewer’s perception of your business and motivate them to buy from you.<\/p>\r\n\r\n\r\n\r\n
Read:<\/strong> How to record a live stream?<\/a><\/p>\r\n\r\n\r\n\r\n
5. Webinar<\/strong><\/h2>\r\n\r\n\r\n\r\n
Webinar marketing is an expert way of marketing your brand, promoting a product\/service, or increasing brand awareness. <\/p>\r\n\r\n\r\n\r\n
Hosting regular webinars can showcase your brand\u2019s expertise and improve your image among the target audience. <\/p>\r\n\r\n\r\n\r\n
And when that happens, you can convert a lot of viewers into potential customers. <\/p>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-5.png\")
Source<\/a><\/figcaption><\/figure><\/div>\r\n\r\n\r\n\r\n You can use webinars to share some exclusive information or solve specific problems. <\/p>\r\n\r\n\r\n\r\n
Also, when you want to let your audience understand how to use your product\/service or how it may help them.<\/p>\r\n\r\n\r\n\r\n
Bonus article:<\/strong> How to Record Webinars: A Simple 5 Step Process <\/a><\/p>\r\n\r\n\r\n\r\n
6. Presentation<\/strong><\/h2>\r\n\r\n\r\n\r\n
Whether for an entrepreneur or a marketing professional, an efficient and effective presentation can help your business grow.<\/p>\r\n\r\n\r\n\r\n
Video presentations<\/a> help overcome communication barriers and improve your marketing strategy. <\/p>\r\n\r\n\r\n\r\n
They can either be in the form of public representation or a seminar, or just a basic representation of your product\/service.<\/p>\r\n\r\n\r\n\r\n
To create one, follow these steps:<\/p>\r\n\r\n\r\n\r\n
- Design PPT and record narration<\/li>
- Synchronize audio narration with PPT slides<\/li>
- Convert ppt into the video file<\/li>
- Share on social media<\/li><\/ul>\r\n\r\n\r\n\r\n
7. Product Review<\/strong><\/h2>\r\n\r\n\r\n\r\n
The product review video is the report card of the usability and accessibility of your product. It can greatly help generate leads and convert prospects.<\/p>\r\n\r\n\r\n\r\n
The general public relies on product review videos, and good positive ones can build trust. <\/p>\r\n\r\n\r\n\r\n
You can start creating product review videos by making small videos of the users who used your product and their take on it. <\/p>\r\n\r\n\r\n\r\n
Even general reviews will help in improving your overall brand presence and conversions.<\/p>\r\n\r\n\r\n\r\n
Bonus article<\/strong>: How to do product review videos on YouTube?<\/a><\/p>\r\n\r\n\r\n\r\n
8. Testimonial<\/strong><\/h2>\r\n\r\n\r\n\r\n
Testimonials<\/a> are definite proof of the success of your product or service. They work as evidence or social proof of the importance of your product or services. <\/p>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-6.png\")
Source<\/a><\/figcaption><\/figure><\/div>\r\n\r\n\r\n\r\n Creating a testimonial video is easy. You just need to:<\/p>\r\n\r\n\r\n\r\n
- Use good video equipment<\/li>
- Avoid scripts<\/li>
- Add emotional touch<\/li>
- Keep it under 30 to 40 seconds<\/li>
- Edit your video creatively<\/li><\/ul>\r\n\r\n\r\n\r\n
9. Contests\/Giveaways<\/strong><\/h2>\r\n\r\n\r\n\r\n
Who doesn’t love gifts, contests, or giveaways? <\/p>\r\n\r\n\r\n\r\n
Contests and giveaways programs in a content marketing strategy are a must. It increases engagement of your social media channels and builds trust among audiences.<\/p>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-7.png\")
Source<\/a><\/figcaption><\/figure><\/div>\r\n\r\n\r\n\r\n Wondering how to create contests?<\/p>\r\n\r\n\r\n\r\n
Contests are possible on social media platforms. To begin with it, you must:<\/p>\r\n\r\n\r\n\r\n
- Know your target audience<\/li>
- Plan goals of your contest<\/li>
- Prepare contest<\/li>
- Choose a giveaway<\/li>
- Prepare contest and determine rules<\/li>
- Announce contest date\/time and promote<\/li>
- Publish contest timely<\/li>
- Wait for response and track results<\/li>
- Choose winners<\/li>
- Create separate posts containing names of winners<\/li>
- Distribute giveaways<\/li><\/ul>\r\n\r\n\r\n\r\n
Once you have created your videos, the next thing on your mind is getting them ranked on Google. Let’s make it easy for you…<\/p>\r\n\r\n\r\n\r\n
Tips To Rank Your Videos On Google<\/strong><\/h2>\r\n\r\n\r\n\r\n
It is very important to know how to rank your videos on Google. After all, your main goal is to get viewers for your videos. <\/p>\r\n\r\n\r\n\r\n
Remember: <\/strong>To make your video visible on SERPs, you must upload the video on YouTube.<\/p>\r\n\r\n\r\n\r\n
YouTube is a product of Google. Therefore, Google would always prefer YouTube when ranking a video.<\/p>\r\n\r\n\r\n\r\n
Let\u2019s dig more and find out what else you can do to rank your video.<\/p>\r\n\r\n\r\n\r\n
1. Use On-Page SEO Tactics<\/strong><\/h3>\r\n\r\n\r\n\r\n
On-page SEO tactics can completely change the ranking of your videos on search engines. <\/p>\r\n\r\n\r\n\r\n
One of the most important things you should focus on is selecting the right keywords for your videos.<\/p>\r\n\r\n\r\n\r\n
By adding your target keywords in the URL, title tag, descriptions, etc., of your videos, you can significantly improve its rankings.<\/p>\r\n\r\n\r\n\r\n
Other SEO tactics that you can use for videos include:<\/p>\r\n\r\n\r\n\r\n
- Compressing the videos<\/li>
- Building backlinks to your videos<\/li>
- Interlinking videos on your website<\/li>
- Sharing on various social media platforms<\/li><\/ul>\r\n\r\n\r\n\r\n
2. Add Video Transcripts<\/strong><\/h3>\r\n\r\n\r\n\r\n
Video transcripts are a written summary along with the video content. It behaves as a page copy, and the Google bot indexes it while crawling. <\/p>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-8.png\")
Source<\/a><\/figcaption><\/figure><\/div>\r\n\r\n\r\n\r\n In simple words, you can rank for more queries by adding video transcripts to your web pages.<\/p>\r\n\r\n\r\n\r\n
Secondly, a transcript will connect with the audience more effectively as you provide both text and video-based content.<\/p>\r\n\r\n\r\n\r\n
There are various ways to generate transcripts for your videos:<\/p>\r\n\r\n\r\n\r\n
- Doing it manually<\/li>
- Using an AI-based video to script<\/li>
- Using YouTube built-in feature<\/li><\/ul>\r\n\r\n\r\n\r\n
But whichever method you use, make sure you use transcripts and get more traffic to your videos.<\/p>\r\n\r\n\r\n\r\n
3. Use Structured Data (Video Schema Markup)<\/strong><\/h3>\r\n\r\n\r\n\r\n
Google often displays video-rich results for websites that have embedded videos. That\u2019s because of video schema markup.<\/p>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-9.png\")
Source<\/a><\/figcaption><\/figure><\/div>\r\n\r\n\r\n\r\n Video structured data helps search engines understand your videos and rank them better. <\/p>\r\n\r\n\r\n\r\n
It provides additional information about the video, which the bots can otherwise not get. <\/p>\r\n\r\n\r\n\r\n
So, a video containing structured data can rank faster than a video without schema markup. <\/p>\r\n\r\n\r\n\r\n
Here are some essential video schema markup parameters:<\/p>\r\n\r\n\r\n\r\n
- Video title<\/li>
- Description<\/li>
- Thumbnail URL<\/li>
- Duration<\/li><\/ul>\r\n\r\n\r\n\r\n
To add video schema to your videos, you need to use Google\u2019s Structured Data Markup Helper<\/a> or Google Data Highlighter<\/a>. The details are available here<\/a>.<\/p>\r\n\r\n\r\n\r\n
4. Add A Video Sitemap<\/strong><\/h3>\r\n\r\n\r\n\r\n
Video sitemaps provide extra information to the google bots about your videos. <\/p>\r\n\r\n\r\n\r\n
It\u2019s very similar to video structured data, and google suggests that you can use 19 different tags in the video sitemap, of which 7 are essential.<\/p>\r\n\r\n\r\n\r\n
Here\u2019s a sample video sitemap:<\/p>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-10.png\")
Source<\/a><\/figcaption><\/figure><\/div>\r\n\r\n\r\n\r\n It requires you to specify the following for every video present on your website:<\/p>\r\n\r\n\r\n\r\n
- URL<\/li>
- Thumbnail URL<\/li>
- Title<\/li>
- Description<\/li>
- Duration<\/li>
- Rating<\/li>
- Publishing Date<\/li>
- Crawling Frequency, etc.<\/li><\/ul>\r\n\r\n\r\n\r\n
This information helps the search bots crawl and index your website\u2019s videos better. <\/p>\r\n\r\n\r\n\r\n
With that, here are the steps to create a video sitemap:<\/p>\r\n\r\n\r\n\r\n
- Code all video URLs in XML manually or using a sitemap generator<\/a><\/li>
- Save your video sitemap<\/li>
- Add it to your website\u2019s robots.txt <\/li>
- Upload the robots.txt file to your website\u2019s root folder<\/li>
- Check for errors using Google Search Console<\/a><\/li>
- Submit it in Google Search Console<\/li><\/ul>\r\n\r\n\r\n\r\n
5. Build Links To Your Video<\/strong><\/h3>\r\n\r\n\r\n\r\n
Backlinking to your videos strongly affects their ranking potential. <\/p>\r\n\r\n\r\n\r\n
If the number of backlinks increases, the chances of your videos (present on your website) ranking on Google increase.<\/p>\r\n\r\n\r\n\r\n
- Code all video URLs in XML manually or using a sitemap generator<\/a><\/li>
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-11.png\")
![\"\"](\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/12\/image-12.png\")
<\/figure><\/div>\r\n\r\n\r\n\r\n