{"id":10474,"date":"2021-05-20T14:40:58","date_gmt":"2021-05-20T14:40:58","guid":{"rendered":"https:\/\/www.vmaker.com\/blog\/?p=10474"},"modified":"2026-04-29T16:10:45","modified_gmt":"2026-04-29T16:10:45","slug":"how-to-get-video-testimonials-from-your-customers","status":"publish","type":"post","link":"https:\/\/www.vmaker.com\/blog\/how-to-get-video-testimonials-from-your-customers\/","title":{"rendered":"How to Get Video Testimonials from your Customers?"},"content":{"rendered":"\r\n<p>Written testimonials work, but video testimonials carry a level of trust that text simply cannot match.<\/p>\r\n\r\n\r\n\r\n<p>Written testimonials are easy to write, and a reader has no way to verify a real customer left it.<\/p>\r\n\r\n\r\n\r\n<p><strong>Video testimonials<\/strong> are harder to fake. That is what makes them more powerful and more convincing.<\/p>\r\n\r\n\r\n\r\n<p>This guide walks you through the full process of getting a video testimonial: how to approach customers, what to ask them, how to edit the video, and how to use it once you have it.<\/p>\r\n\r\n\r\n\r\n<div id=\"head0\" class=\"cta_tab\"><h2>Things to consider before creating a testimonial video<\/h2><\/div>\r\n\r\n\r\n\r\n<ul>\r\n<li>The video needs a story. Without one, viewers tune out.<\/li>\r\n<li>Plan the video, but do not script it. A testimonial is about the human side of your business. A scripted customer reads as robotic.<\/li>\r\n<li>Make the video emotionally engaging. Facts matter, but emotion is what closes a sale.<\/li>\r\n<li>The video has to be high quality. At a minimum, lighting and audio must be clean.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div id=\"head1\" class=\"cta_tab\"><h2>How and when to pitch your customers<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Timing is everything.<\/p>\r\n\r\n\r\n\r\n<p>Ask for a testimonial when the customer is at a high point with your product. Right after they hit a milestone with your tool. Right after a project wraps successfully. End of quarter or end of year, when teams are reviewing what worked.<\/p>\r\n\r\n\r\n\r\n<p>Then give them a reason to say yes.<\/p>\r\n\r\n\r\n\r\n<p>Your customers are busy. A testimonial request is one more thing on their plate.<\/p>\r\n\r\n\r\n\r\n<p>This is where incentives help. Offer something to compensate for their time: an Amazon gift card, a goodie bag, a discount on their next subscription. If you have already exceeded their expectations, they will probably do it for free. The incentive is the nudge for everyone else.<\/p>\r\n\r\n\r\n\r\n<p>Here is a sample email template you can use.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\"\/>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong><em>Subject:<\/em><\/strong><em> Can you help me out?<\/em><br><br><strong><em>Message:<\/em><\/strong><br><em>Hi FirstName,<\/em><br><br><em>I have a quick favour to ask.<\/em><br><br><em>Would you be open to a short video interview where you share your experience with us?<\/em><br><br><em>The interview takes 10-15 minutes. You walk through what working with us has been like.<\/em><br><br><em>Here is an example of how the video will look: [link].<\/em><br><br><em>I would be glad to compensate you with [insert incentive] for your time.<\/em><br><br><em>Let me know if you are interested, and I will share the next steps.<\/em><br><br><em>Thanks, FirstName.<\/em><br><em>{Your Name}<\/em><\/td><\/tr><\/tbody><\/table><figcaption>Sample pitch email for a video testimonial<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\"\/>\r\n\r\n\r\n\r\n<p>Once they say yes, share how the interview will run.<\/p>\r\n\r\n\r\n\r\n<div id=\"head2\" class=\"cta_tab\"><h2>What to ask your customers<\/h2><\/div>\r\n\r\n\r\n\r\n<p>You need a story. Asking customers to &#8220;share their experience&#8221; without structure rarely produces one. Send a list of questions ahead of time so they can think about their answers.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>What was it like before you used our product?<\/li>\r\n<li>What problem were you trying to solve?<\/li>\r\n<li>Where did you start your search?<\/li>\r\n<li>How has the product affected your business?<\/li>\r\n<li>What prompted you to consider this product?<\/li>\r\n<li>What was the obstacle that almost prevented you from buying?<\/li>\r\n<li>Which feature sold you on the product?<\/li>\r\n<li>What made you happiest about working with our company?<\/li>\r\n<li>What have you been able to achieve since using our product?<\/li>\r\n<li>What has exceeded your expectations?<\/li>\r\n<li>What is the main reason you would recommend us?<\/li>\r\n<li>What about our business surprised you the most?<\/li>\r\n<li>Would you recommend the product? Why?<\/li>\r\n<li>Is there anything we could have done differently?<\/li>\r\n<li>Anything else you want to add?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Keep the questions open-ended. Yes\/no questions produce robotic, one-line answers.<\/p>\r\n\r\n\r\n\r\n<div id=\"head3\" class=\"cta_tab\"><h2>What tools to use<\/h2><\/div>\r\n\r\n\r\n\r\n<p>It depends on the kind of video you want. Five common ways to capture a testimonial:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Professional studio setup:<\/strong> Controlled environment with proper lighting, microphones, and camera. Best for high-stakes, hero-video testimonials, but expensive. If you are not a video pro, you will need to hire one.<\/li>\r\n<li><strong>Remote video testimonial software:<\/strong> Cheaper and more efficient. Send a link, your customer clicks it, records the testimonial, and submits. Most of these tools include branding and basic editing.<\/li>\r\n<li><strong>Screen recorder:<\/strong> A <a href=\"https:\/\/www.vmaker.com\/screen-recorder\" target=\"_blank\" rel=\"noreferrer noopener\">screen recording tool<\/a> works well when you want the customer to walk through your product as part of the testimonial. Send them a Vmaker license, ask them to record. The recording lands in the cloud at the highest quality, ready for you to review.<\/li>\r\n<li><strong>Video conferencing tools:<\/strong> The cheapest option, but it depends on a stable internet connection and you both being online at the same time. The upside: you can ask follow-up questions live.<\/li>\r\n<li><strong>Customer&#8217;s phone camera:<\/strong> Free and quick. The trade-off is audio. If your customer holds the phone too far away, the audio gets noisy.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div id=\"head4\" class=\"cta_tab\"><h2>How to edit your testimonial videos<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Once the footage is in, the next step is editing. The Vmaker <a href=\"https:\/\/www.vmaker.com\/ai-video-editor\" rel=\"noopener\" target=\"_blank\">AI video editor<\/a> turns raw footage into polished testimonials in minutes. Upload the recording and pick the elements you want: subtitles, B-rolls, background music, text animations. The AI puts everything together automatically.<\/p>\r\n\r\n\r\n\r\n<p>Add the customer&#8217;s name and title. Layer in supporting elements like quote callouts and your company branding (colours, logo). Overlay text and graphics keep the video visually engaging.<\/p>\r\n\r\n\r\n\r\n<p>For testimonials going to international audiences, <a href=\"https:\/\/www.vmaker.com\/tools\/ai-subtitle-generator\" rel=\"noopener\" target=\"_blank\">auto-generate subtitles<\/a> in 35+ languages and translate them into 100+ languages. Subtitles also boost engagement on social, where most viewers watch on mute.<\/p>\r\n\r\n\r\n\r\n<div style=\"font-size: 18px; margin-bottom: 30px; background-color: #ecf7ed; padding: 20px; border-radius: 6px; font-weight: bold;\">\u261b Bonus Read: <a href=\"https:\/\/www.vmaker.com\/ai-video-editor\" target=\"_blank\" rel=\"noopener noreferrer\">How to edit videos online with Vmaker<\/a><\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2021\/05\/Yellow-Design-Process-Blog-Graphic.png\" alt=\"How to get a video testimonial done\" class=\"wp-image-10478\"\/><figcaption>How to get a video testimonial done<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<div id=\"head5\" class=\"cta_tab\"><h2>Where and how to use your video testimonials<\/h2><\/div>\r\n\r\n\r\n\r\n<p>Once your testimonial is ready, use it everywhere. Beyond your website, video testimonials work on social channels, email campaigns, paid campaigns, and even as upsell material for existing customers.<\/p>\r\n\r\n\r\n\r\n<div id=\"head6\" class=\"cta_tab\"><h2>Conclusion<\/h2><\/div>\r\n\r\n\r\n\r\n<p>A testimonial video is your existing customer telling the story of how your product solved their problem. Build the video so that story is the thing that comes through.<\/p>\r\n\r\n\r\n\r\n<p>Reach out at the right moment, and give the customer a real reason to say yes.<\/p>\r\n\r\n\r\n\r\n<p>Keep the video and audio quality clean. No noise, no shaky footage.<\/p>\r\n\r\n\r\n\r\n<p>A good testimonial video is one of the highest-leverage assets you can create for conversion. The effort pays back many times over.<\/p>\r\n\r\n\r\n\r\n<center><figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/accounts.animaker.com\/register\/vmaker\/?trackId=vm1ha2vyiejsb2cgu2lnbnvwienuqq\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2020\/12\/Colorful-Etsy-Banner.png\" alt=\"Sign up for Vmaker\" class=\"wp-image-9535\" width=\"580\" height=\"145\"\/><\/a><\/figure><\/center>\r\n\r\n\r\n\r\n<p>If you enjoyed this guide, here are a few more reads:<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/customer-support-over-videos\/\" target=\"_blank\" rel=\"noopener\">How Videos Can Help You Offer Personalised Support and Improve Customer Satisfaction<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/remote-onboarding\/\" target=\"_blank\" rel=\"noopener\">How to Stand Out in the Era of Remote Onboarding<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/screen-recorder-resource-guide\" target=\"_blank\" rel=\"noopener\">The Ultimate Screen Recording Resource Guide<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/how-to-record-google-meet\" target=\"_blank\" rel=\"noopener\">How to Record Google Meet Without Permission<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/how-to-screen-record-on-iphone\" target=\"_blank\" rel=\"noopener\">How to Screen Record on iPhone<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/best-screen-recorders-for-mac\/\" target=\"_blank\" rel=\"noopener\">Best Screen Recorder for Mac<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/how-to-record-zoom-meetings\" target=\"_blank\" rel=\"noopener\">How to Record a Zoom Meeting with Audio<\/a><\/p>\r\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Written testimonials are doing a good job, but (and that is a big but) video testimonials give a unique sense of trust that written testimonials don&#8217;t. In this blog, we will see the step-by-step process to get a video testimonial: how to approach customers, what to ask them, how you can edit your videos and make them appealing, and finally how you can utilize them.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":38,"featured_media":10479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[588,587],"table_tags":[],"_links":{"self":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/10474"}],"collection":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/comments?post=10474"}],"version-history":[{"count":32,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/10474\/revisions"}],"predecessor-version":[{"id":17909,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/10474\/revisions\/17909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/media\/10479"}],"wp:attachment":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/media?parent=10474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/categories?post=10474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/tags?post=10474"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/table_tags?post=10474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}