{"id":10377,"date":"2021-04-12T18:54:29","date_gmt":"2021-04-12T18:54:29","guid":{"rendered":"https:\/\/www.vmaker.com\/blog\/?p=10377"},"modified":"2024-06-05T06:09:42","modified_gmt":"2024-06-05T06:09:42","slug":"video-marketing-statistics-vmaker","status":"publish","type":"post","link":"https:\/\/www.vmaker.com\/blog\/video-marketing-statistics-vmaker\/","title":{"rendered":"71 Surprising Video Marketing Statistics for 2024"},"content":{"rendered":"\r\n<p>Video marketing is booming, and it&#8217;s become a trend in the digital marketing world. With consumers preferring more and more video content, tech giants like Facebook and Google are prioritizing video-specific content over the other.<\/p>\r\n\r\n\r\n\r\n<p>That being said, video is your biggest opportunity in 2024. Whether you are a small business or a corporation, there is always some form of video content that you can capitalize on.<\/p>\r\n\r\n\r\n\r\n<p>Here are some interesting statistics that prove the importance of video marketing for 2021 and beyond.<\/p>\r\n\r\n\r\n\r\n<div id=\"head0\" class=\"cta_tab\"><h2>Video Consumption Statistics<\/h2><\/div>\r\n\r\n\r\n\r\n<ul><li>Video traffic will make up 82% of all consumer traffic by the year 2022.<\/li><li>More than 1 billion hours of video are played on YouTube every day.<\/li><li>YouTube videos are watched most from 8 pm to 11 pm.<\/li><li>43% of users watch up to 30 minutes, 34% from 30 minutes to an hour, and 23% more than an hour of video every day.<\/li><li>28% of people with a smartphone watch a video on their phone every day<\/li><li>Mobile phones are the most common device people use for watching videos. 63% watch videos primarily on mobile, 30% on laptop or PC, and 7% on tablet.<\/li><li>33% of the people\u2019s time spent on the internet is allocated to watching videos<\/li><li>YouTube counts a view once a viewer has watched at least 30 seconds, while Facebook counts a view after only 3 seconds<\/li><li>Mobile accounts for over 70% of YouTube\u2019s total watch time<\/li><li>YouTube users watch over 1 billion hours of video each day on the platform<\/li><li>85% of marketers are using YouTube, making it the most widely-used platform for video<\/li><\/ul>\r\n\r\n\r\n\r\n<div id=\"head1\" class=\"cta_tab\"><h2>Video Marketing Benefits in Attracting Customers and Driving Purchases<\/h2><\/div>\r\n\r\n\r\n\r\n<ul><li>70% of businesses say that videos boost brand awareness.<\/li><li>51% of businesses agree that videos increase traffic.<\/li><li>Videos help businesses get 66% more qualified leads.&nbsp;<\/li><li>44% of people are more likely to buy a product after watching a video about it.<\/li><li>85% of people say that videos help them connect with brands more effectively.<\/li><li>85% of businesses use video in marketing.<\/li><li>88% of businesses that use video report a positive ROI<\/li><li>Viewers claim they retain 95% of a message when obtained via video.<\/li><li>Over 70% of viewers say YouTube makes them aware of new brands<\/li><li>Adding a video to a landing page can boost conversion rates by up to 80%<\/li><li>88% of marketers claim that video has produced a good ROI<\/li><li>Including the word &#8220;video&#8221; in the subject line of an email can boost open rates by up to 19%<\/li><li>Using product videos can help eCommerce stores increase product purchased by up to 144%<\/li><li>The Local Search Association found that 53% of people contact a business after watching one of their videos<\/li><li>A study by LSA found that 71% of people who made a purchase had watched an online video from that brand<\/li><li>Including a video on an eCommerce page can increase the average order value by at least 50%<\/li><li>65% of execs visit that product or service\u2019s website after watching a video about it<\/li><li>Car parts retailer, Advance Auto Parts, found that web visitors stay on site twice as long and browse twice as many pages if they watched a video<\/li><li>Incorporating video in email can improve open rates by nearly 20%, and cut unsubscribes by over a quarter<\/li><\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.vmaker.com\/ebook\/video-marketing-strategy?utm_source=vmaker&amp;utm_medium=blog&amp;utm_campaign=videomarketingebook\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"160\" src=\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2022\/03\/Video-Marketing-Strategy-ebook.png\" alt=\"\" class=\"wp-image-13138\" srcset=\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2022\/03\/Video-Marketing-Strategy-ebook.png 570w, https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2022\/03\/Video-Marketing-Strategy-ebook-300x84.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/figure><\/div>\r\n\r\n\r\n\r\n<div id=\"head2\" class=\"cta_tab\"><h2>Video on Social Media<\/h2><\/div>\r\n\r\n\r\n\r\n<ul><li>Video posts on Facebook generate 73% more engagements than posts of photos<\/li><li>1 in 5 videos on Facebook is now a live broadcast<\/li><li>49% of consumers engage with brand videos daily on Facebook, while 32% do so on YouTube, and another 24% on Instagram<\/li><li>The share rate on social video is 12x higher than images and text combined<\/li><li>93% of video views on Twitter occur on mobile<\/li><li>85% of the videos people watch on Facebook are without audio<\/li><li>YouTube has over 2 billion monthly users.&nbsp;<\/li><li>More than 70% of YouTube watchtime comes from mobile content<\/li><li>Every day, people watch over a billion hours of video on YouTube.<\/li><li>83% of consumers worldwide prefer YouTube to watch video content.<\/li><li>65% of video viewers say YouTube is their favorite channel for watching user-generated content.<\/li><li>Content on LinkedIn designed for silent viewing is 70% more likely to be watched all the way through to the end.<\/li><li>12% of Facebook video posts are live streams, but live streams get double the engagement of pre-recorded video posts.<\/li><li>Accounts with over 100,000 Facebook followers post 71% of all video content.<\/li><li>The optimal video length for engagement on Facebook is between 2 and 5 minutes.<\/li><li>Tweets with video attract 10x more engagements than Tweets without video.<\/li><li>Promoted Tweets with videos save more than 50% on cost-per-engagement.&nbsp;<\/li><li>People watch 2 million videos on Twitter every day.<\/li><\/ul>\r\n\r\n\r\n\r\n<div id=\"head3\" class=\"cta_tab\"><h2>Video SEO<\/h2><\/div>\r\n\r\n\r\n\r\n<ul><li>HD videos account for 68.2% of the videos on the first page of YouTube<\/li><li>Videos that rank on the first page of YouTube have an average length of 14 minutes and 50 seconds<\/li><li>After analyzing 1.3 million YouTube Videos, Brian Dean found that comment count, number of views, number of shares, and number of likes are all strongly correlated with higher YouTube rankings<\/li><li>Video results are 50x more likely to be organically ranked in Google than text-based results.<\/li><li>56.8% of Google result that returns multiple video results have a different order of videos than when you do a similar search on YouTube<\/li><li>55.2% of Google searches ranking first in Google do not rank first on YouTube for the same search<\/li><li>88% of videos ranking on Google rank in the top 10 for YouTube for the same search&nbsp;<\/li><li>Blog Posts with Videos attract 3x more inbound links than text-based blog posts&nbsp;<\/li><li>Blog Posts with Videos see a 157% increase in search traffic compared to solely&nbsp; text-based blog posts<\/li><li>Blog posts with video have a 53x higher chance of ranking on the 1st page of Google.<\/li><li>Videos add 2 minutes to the average time a user spends on your site.<\/li><li>Video search results have a 41% higher click-through rate (CTR) than text-based results<\/li><li>Video has an 11,000:1 probability of making it to the 1st page of Google. Text-based results have a 500,000:1 probability of making it to the 1st page<\/li><\/ul>\r\n\r\n\r\n\r\n<div id=\"head4\" class=\"cta_tab\"><h2>Consumer Preferences for Video Content<\/h2><\/div>\r\n\r\n\r\n\r\n<ul><li>80% of people who watch a video ad can recall it 30 days later&nbsp;<\/li><li>Viewers watch live video 3 times longer than a video that has been pre-recorded<\/li><li>Click rates are up to 65% higher on emails that include links to videos<\/li><li>Google reports that 30-second video ads on YouTube have a 30% higher view-through rate than 15-second ads<\/li><li>Videos under 90 seconds long have an average retention rate of 53%<\/li><\/ul>\r\n\r\n\r\n\r\n<div id=\"head5\" class=\"cta_tab\"><h2>Video Marketing Forecasts<\/h2><\/div>\r\n\r\n\r\n\r\n<ul><li>82% of all internet traffic will come from video, for both business and consumer, by 2022<\/li><li>Nicola Mendelsohn, head of Facebook\u2019s operations in Europe, the Middle East, and Africa, predicts that Facebook will be all video by 2021<\/li><li>Cisco predicts that by 2021, 75% of worldwide mobile traffic data will be video<\/li><li>Global digital video advertising spend is projected to reach over $52 billion by 2024<\/li><\/ul>\r\n\r\n\r\n\r\n<p><strong>Bonus guide: <a href=\"https:\/\/www.vmaker.com\/blog\/remote-work-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">53 Remote Work Statistics for 2024<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/accounts.animaker.com\/register\/vmaker\/?trackId=vm1ha2vyiejsb2cgu2lnbnvwienuqq\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/www.vmaker.com\/blog\/wp-content\/uploads\/2020\/12\/Colorful-Etsy-Banner.png\" alt=\"\" class=\"wp-image-9535\"\/><\/a><\/figure><\/div>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/how-to-record-google-meet\">How to record Google meet without permission<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/how-to-screen-record-on-iphone\">How to screen record on iPhone<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/screen-recorder\">How to screen record using Vmaker screen recorder<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/blog\/best-screen-recorders-for-mac\/\">Best screen recorder for Mac<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/how-to-record-zoom-meetings\">How to record Zoom Meeting with audio<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.vmaker.com\/how-to-screen-record-on-mac\" data-type=\"URL\" data-id=\"https:\/\/www.vmaker.com\/how-to-screen-record-on-mac\">How to screen record on Mac<\/a><\/p>\r\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Video marketing is booming, and it&#8217;s become a trend in the digital marketing world. With consumers preferring more and more video content, tech giants like Facebook and Google are prioritizing video-specific content over the other. That being said, video is your biggest opportunity in 2024. Whether you are a small business or a corporation, there [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":38,"featured_media":15015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[528],"tags":[],"table_tags":[],"_links":{"self":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/10377"}],"collection":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/comments?post=10377"}],"version-history":[{"count":13,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/10377\/revisions"}],"predecessor-version":[{"id":16924,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/posts\/10377\/revisions\/16924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/media\/15015"}],"wp:attachment":[{"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/media?parent=10377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/categories?post=10377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/tags?post=10377"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.vmaker.com\/blog\/wp-json\/wp\/v2\/table_tags?post=10377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}